Presspage

MARCH 18, 2025

The average journalist receives dozens (if not hundreds) of pitches daily, yet the response rate hovers around a paltry 3.15%. So, how do you cut through the inbox clutter and get your pitch picked up? What is a PR Pitch? 7 tips for a killer media pitch 1. Nail your subject line Your pitch lives or dies in the inbox.

Examples 78

Examples Pitching Writing How To 78

Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. But these are typically one-off outlets, and don’t show the overall change in the industry. But these are typically one-off outlets, and don’t show the overall change in the industry.

Blogging 469

Blogging Media Pitching Course 469

Prowly

DECEMBER 9, 2024

Its target audience includes business leaders, investors, and trendsetters who crave actionable advice and industry updates. #2 A must-read for industry insiders and entertainment buffs, its where showbiz gets serious and seriously fun. #15 And the best part is, you can give it a try for free.

Pitching 104

Pitching Sports Financial Analysis 104

Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done. Editorials?

Pitching 104

Pitching How To Media Tools 104

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Industry Influence In the B2B tech arena, exerting industry influence is essential.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. With so many people contacting them, it’s no surprise they ignore pitches that aren’t suitable.

B2B 366

B2B Media Pitching Leadership 366

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

Pitching 193

Pitching Report Media Writing 193

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Communication Skills: Effective communication is essential in PR—whether it’s engaging clients, pitching to the media, or collaborating with internal teams.

Publicity 222

Publicity How To Examples Crisis Management 222

Prowly

JANUARY 14, 2025

Its not just about AItheres so much more thats going on in the industry right now. PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. A new tide is coming in PR, and you can either sink or swim.

Pitching 104

Pitching Data Analytics Writing 104

Sword and the Script

OCTOBER 29, 2024

Strive to “cover” your industry the way the news media once did. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We put a similar program in place for contributed articles, pitches and press releases too. Over time you can add volume.

Marketing 215

Marketing eBook Guidelines B2B 215

Remote PR Jobs

FEBRUARY 11, 2025

A starting point could be finding journalists' contact information so you can pitch them directly. This platform connects journalists with expert sources, allowing you to pitch your insights as soon as a media opportunity arises. The industry is always evolving, and success comes from adapting to new tools and opportunities.

Media 133

Media Pitching Tools Resources 133

5W PR

NOVEMBER 22, 2024

Securing media placements allows companies to position themselves as industry experts and thought leaders. Attend industry events, join relevant associations, and offer to be a source for their stories. Then, there is pitching stories effectively. Tailor pitches to each specific outlet and journalist.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports. Onclusive’s media database has everything I need to build my pitch, all in one place.

Media 369

Media Software Pitching YouTube 369

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

Agility PR Solutions

APRIL 17, 2022

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your pitch needs to stand out among media outlets.

Pitching 164

Pitching Media Industry Analysis 164

Onclusive

OCTOBER 4, 2021

Thanks to our meticulous human-curation process, we offer the most current North America and UK author profiles in the industry—with plans to expand this capability to other regions very soon. The next step is to break through the noise to get their attention and put a pitch in front of them that they cannot ignore. Request Demo.

Industry 195

Industry Media Reputation Report 195

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 173

Pitching Strategy Media Report 173

Onclusive

JULY 6, 2017

And while this framework does the job, it’s not going to get you promoted, inspire customers or contribute to the evolution of your industry. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Brand 364

Brand Branding Pitching Journalism 364

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 2: Evaluate the alternatives. Step 3: Clarify the benefits. Sara Eberle.

How To 396

How To Measurement Writing Data 396

OnePitch

JANUARY 23, 2025

This month also provides a meaningful chance to amplify Black voices, brands, stories, and achievements across industries. Its an opportunity to reflect on their lasting impact on the nations culture and progress while learning about and celebrating their experiences across all areas of society.

Pitching 52

Pitching Report Storytelling Community 52

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

The ad won raves within the industry and subsequently crashed the Coinbase website. Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. CEO Brian Armstrong is proud of the ad’s success, naturally.

Agency 361

Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. We regularly organize panel discussion events for clients that bring together a company expert or CEO with other (non-competitive) industry experts and a journalist as moderator.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

JANUARY 20, 2025

As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.

Communications 147

Communications Leadership Storytelling Ethics 147

PRSay

OCTOBER 15, 2024

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.

Storytelling 138

Storytelling Local Transportation Television 138

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Not only does it give you massive visibility, it also positions you as the expert in your industry. That means that in January you are pitching stories for May or June editions.

Publicity 246

Publicity Pitching Television Newspapers 246

PR for Anyone

MARCH 21, 2020

Right now, every single industry is being affected by Covid-19 (coronavirus). From imports to supply chain to product distribution to service industries (travel, hospitality, legal, financial, etc.) What information can you provide the media about your industry that will be valuable to an audience? really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 62

Pitching How To YouTube Tools 62

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. from last year. It’s all in the approach. Different data security reporters cover different verticals.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . Many announcements contain technical or legal terms, and every industry has its own vocabulary. media and a data resource to keep track of whom to pitch. When looking for media to pitch internationally, it’s wise to include foreign bureaus of U.S.-based

International 323

International Internal How To Media 323

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? Read More » The post Do Editorial Calendars Still Matter When Pitching the Media? Here’s an example.)

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Pitching Media B2B Examples 131