Bianchi Biz Blog

OCTOBER 17, 2024

That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking. Some 372 ( as of Sept.

Technology 96

Technology Automotive Mobile Software 96

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. You can even pitch media once CES has ended.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

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Trade Shows Pitching Local Web 40

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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Trade Shows Meeting Retail Resources 52

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email. Want more tips for pitching journalists? Before you do, read on.

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Trade Shows Pitching Conference Meeting 120

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. The hard part is over, or is it?

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Writing How To Interviews Pitching 130

Cision

AUGUST 20, 2015

But beyond that, consider which markets your industry has heavy concentration in. Read our free PR Kit for pitching tips and more today! What Industry Channels Should Receive My Release? This is your chance to ensure that those channels in your industry get your press release and publish it. You’ll have dozens of choices.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

5W PR

DECEMBER 18, 2019

It’s important to create thorough, professionally designed press releases that conform to industry format. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The panels provide an opportunity to showcase a company’s thinking on a hot-button issue and involve other leaders in a way that advances the industry conversation. Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. When planning catering, keep in mind format.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. Freshen and update them regularly with industry and category news that’s relevant to your audience.

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Conference Print Trade Shows Advertising 120

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. and Lenny Kravitz.

B2B 36

B2B Trade Shows Biotechnology Brand 36

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K This hyper-competition will hold true for both journalists and exhibitors alike. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. Look for industry conferences, trade shows and associations. Look at industry association social media platforms.

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Publicity Trade Shows Google Twitter 100

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Email and phone number capture will become even more important for email and SMS marketing, two channels that have some of the highest ROIs in the industry. Hybrid Events. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Pitching stories to a journalist who has nothing to do with your industry will only harm your employer or your client.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

DECEMBER 9, 2016

You know your pitch was perfect, the media contact has covered the category and you’ve followed up in a non-annoying manner exactly 1.5 It takes grit to work in an industry full of deadlines and high client expectations. The agony of waiting to hear back from a journalist on a story opportunity.

Trade Shows 120

Trade Shows Construction Fashion Pitching 120

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. I’m proud of the work our team at Transport Topics has done in trade show coverage.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

JANUARY 9, 2018

For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. 6) Pitch the story to an industry newsletter. Almost every industry or vertical market has a newsletter that rounds up news on a daily or weekly basis.

Media 120

Media B2B Groups Conference 120

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 104

Survey B2B Marketing Trade Shows 104

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. What breakthrough or industry change made it possible? Think outside your industry. Here’s what we’ve learned about PR for startups.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch.

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Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

5W PR

FEBRUARY 22, 2023

It’s important to create thorough, professionally designed press releases that conform to the industry format. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Flack's Revenge

JUNE 2, 2015

Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at trade shows, based on personal relationships and direct contact.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Your list can include journalists and press contacts that are relevant to your industry. Radio shows. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Consider the next six months, too.

Writing 96

Writing How To Media Guidelines 96

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

Bad Pitch Blog

JANUARY 28, 2007

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. Her reply? Until then it’s back to work.

Trade Shows 40

Trade Shows Media Pitching Report 40

Bad Pitch Blog

JANUARY 8, 2007

Fast Five is a new Bad Pitch Blog feature where we bring you five links or five-question interviews—all of them will probably pertain to our favorite subject—bad pitches and how to avoid them. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows?

Media Relations 40

Media Relations Trade Shows Media Sports 40

Bianchi Biz Blog

JUNE 17, 2024

My main responsibilities are crafting compelling, search engine optimized content for our website and reporting on topics across the robotics industry. Robotics 24/7 is the web’s most comprehensive resource for robot and automation system news in manufacturing, supply chain, logistics, warehouses and other industrial applications.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

APRIL 24, 2023

They include things like: Their skills, proficiencies and strategic expertise in your industry – what are their skills and proficiencies and how do they align with your needs? The depth of their experience in your sector – how much experience do they have in your industry/sector? Just one or two clients? Just a few projects?

Automotive 78

Automotive Agency Mobile Trade Shows 78