ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. Crisis management. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Why it matters: Reputation directly impacts business success and stakeholder relationships.

Analysis 104

Analysis Branding Brand How To 104

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Resources Internal International 354

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? One bad moment can lay waste to a brand reputation.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

Remote PR Jobs

SEPTEMBER 27, 2024

Online Platforms: News portals and industry-specific websites publish your press release. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

FEBRUARY 20, 2025

External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals. For example, this is how it might look: Primary audience: Millennials in the tech industry, aged 25-35, interested in SaaS tools.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

The Hoyt Organization

AUGUST 9, 2024

The Importance of Public Relations in Tourism and Travel PR plays a key role in the tourism industry as it helps businesses shape a positive image and build trust with potential travelers. Managing reputation is another essential part. In a world of online reviews and social media, having (and maintaining) a good reputation is a must.

Travel 78

Travel Tourism Industry Publicity 78

Prowly

FEBRUARY 28, 2025

Prices vary depending on the influencer, their audience and reach, the industry you're in, and the product you're promoting. It's super easy to collect and there are industry benchmarks for NPS to compare against. These are all ideas to keep customers and employees returning and turn them into brand ambassadors.

Branding 104

Branding Brand Employee Case Study 104

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR Used correctly, Twitter can have a huge impact on customer service, perception and reputation. PR peeps take note!). Always has been.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Set an example for your industry. It could be argued that no sector suffers the brunt of customer and media criticism as often as the airline industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 3, 2025

It encompasses your brand's values, products, and overall reputation. These brands are leaders in their industry. #2 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. For example, you see a pair of sneakers with a swoosh logo.

Branding 104

Branding Brand How To Measurement 104

Agility PR Solutions

APRIL 30, 2023

Businesses use public relations campaigns to raise brand awareness, foster public trust, and enhance reputation. And the critical aspect when growing an organization is to spread the news about product launches, store openings, or any significant announcements.

Strategy 86

Strategy Product Launch Reputation Industry 86

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What industry or competitive initiatives are anticipated? What is the product launch timeframe? If that’s the case, don’t pretend otherwise.

How To 120

How To Case Study Product Launch Agency 120

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. Reputation and Brand Management. Media Relations. You don’t pay for news coverage.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media.

B2B 120

B2B Trends Product Launch Report 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Crisis Management. Media Relations and Outreach.

Reputation 88

Reputation Product Launch Crisis Crisis Management 88

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. It is a valuable tool that allows you to stay updated on industry news, competitors, and brand mentions. Industry News Staying updated on industry news and trends is essential for businesses to stay competitive.

Google 87

Google Publicity Customer Service Web 87

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Sharing accomplishments, such as product launches and expansion into new markets. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. And it’s well known in our industry that media coverage often begets more media coverage.) That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JUNE 3, 2024

Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader. Social media engagement Harnessing social media platforms to enhance PR efforts, interact with industry communities, and foster brand loyalty.

SEO 78

SEO B2B Engineering Leadership 78

5W PR

AUGUST 9, 2024

Manage crises In the face of a crisis, influencers can help manage negative sentiment and restore brand reputation. Collaborate on content that reinforces key messages and positions the brand as a thought leader in the industry. Companies should take into consideration a few beneficial strategies when working with influencers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. trillion , and other brands have spent decades building their reputation. Hosting a launch event.

Social Media 79

Social Media Strategy Media SEO 79

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Collect industry research during the initial stages of your campaign. Use press releases to spread awareness for a product launch or an important business milestone. You can count on them when connecting with your target audience.

Creativity 111

Creativity Data Measurement Product Launch 111