Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media. Use Guest Bloggers.

Blogging 282

Blogging Case Study Social Media Instagram 282

Prowly

DECEMBER 11, 2024

Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. It covers several areas, such as social media, websites, content and campaigns, product launches, reviews, and more.

Print 104

Print Analysis SEO Tools 104

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

5W PR

DECEMBER 11, 2024

Several strategies have emerged as effective ways to capitalize on this growing industry. Live Events and Experiences Sponsoring live esports events provides opportunities for brand activations, product launches, and fan engagement. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

5W PR

FEBRUARY 5, 2025

The integration of AI into nearly every device demonstrated how the beauty industry is evolving and how beauty PR and digital marketing strategies need to adapt to highlight smarter, more personalized products. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market.

Technology 78

Technology Product Launch Analysis Storytelling 78

Cision

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prowly

FEBRUARY 18, 2025

Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2

Examples 104

Examples How To Product Launch Print 104

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Online Platforms: News portals and industry-specific websites publish your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

FEBRUARY 20, 2025

External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc.

Writing 104

Writing Communications How To Internal 104

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. It is vital that you find someone covering your industry.

Publicity 331

Publicity Television Local Pitching 331

5W PR

JANUARY 16, 2025

A consistent and engaging brand voice across all communication channels social media, press releases, website content, and even influencer collaborations helps build brand recognition and fosters a loyal customer base. Highlight new product launches, brand collaborations, and unique stories that pique media interest.

Branding 78

Branding Brand Marketing How To 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

GlobeNewswire – Offers real-time monitoring of online news, print, and social media and a 360-degree view of your performance. This Cision-owned media distribution platform boasts a network of over 3,000 newsrooms (like The New York Times, ABC News, BuzzFeed and more). . Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

5W PR

MARCH 19, 2025

Their campaigns often include multiple phases – from initial product reveals at industry events to coordinated influencer programs closer to key shopping dates. This layered approach helps maintain sustained visibility while building anticipation for major launches.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

MARCH 20, 2025

If a client wants to land a feature in a top-tier publication immediately, then suggest starting with a niche industry outlet(s) to build credibility first. Referencing credible sources or industry standards can increase the effectiveness of your argument. Bonus points if you have email or social media proof.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. Prices vary depending on the influencer, their audience and reach, the industry you're in, and the product you're promoting.

Branding 104

Branding Brand Employee Case Study 104

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Resources Internal International 354

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods.

Social Media 79

Social Media Strategy Media SEO 79

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. You can spot trends or correlations between media and social media sentiment.

Analysis 104

Analysis Branding Brand How To 104

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

B2B PR Sense

JANUARY 5, 2018

Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Social media strategy. Product launch. Click Here to Get the Number One Process to Go from Anonymity to Industry Icon. Crisis management. Speaking engagements. Influencer relations. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prowly

FEBRUARY 3, 2025

These brands are leaders in their industry. #2 They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Branding 104

Branding Brand How To Measurement 104

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” Rock The Pitch #8: The Newsjack Pitch Also related to benefiting from tragedy and pitching media, Amy Vernon shared a pitch she received this week. Not very human, Edelman, not very human. The post never should have been written. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. In a world of online reviews and social media, having (and maintaining) a good reputation is a must.

Travel 78

Travel Tourism Industry Publicity 78

Cision

FEBRUARY 19, 2016

Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social. In fact, 78 percent of salespeople using social media perform better than their peers. Given the name that makes sense.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Cision

JUNE 29, 2016

Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. Listen to your competitors’ thought leaders, such as executives, managers and others.

Branding 174

Branding Brand Product Launch Strategy 174

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

5W PR

JANUARY 16, 2020

They’ve established a close-knit audience based on interests and industry. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brands – brands that previously struggled for such attention. Live Streaming. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Sword and the Script

APRIL 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users. >>> Need an extra pair of hands?

B2B 155

B2B Study Report Product Launch 155

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 137

eBook Product Launch Software Internal 137