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As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary. Below, many of […] The post 2025 PR & communications predictions for publicaffairs, healthcare, & tech appeared first on Agility PR Solutions.
With more than two decades of experience in public relations and military publicaffairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military publicaffairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations.
Public relations, corporate communications, publicaffairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Speak to your industry sector bodies and work with them to understand the implications and advocate for your sector.
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. The post Should Public Relations Change Its Name? PR is dead.
I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach publicaffairs and government affairs. How has the publicaffairsindustry changed over the years?
But one detail that interested communicators was that it brought on PR agency Definers PublicAffairs to run political-style oppo against competitors like Google and Apple. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline.
Most recently Ben worked as an Executive Vice President at BerlinRosen PublicAffairs, where he built the firm’s Philanthropy and Cultural Activism practice. How do you envision the future of the communication industry, and how are you working to keep Fenton ahead?
The implications for the profession The research study’s findings have significant implications for PR and communications professionals, as well as for organizations and institutions within the industry. Chris Gent, APR, currently serves as head of strategic communications and publicaffairs for Georgia-Pacific in Palatka, Fla.
Interestingly, companies typically looked beyond their own industry when hiring externally. Almost all external appointees came from different sectors, suggesting that communications leadership skills are viewed as transferable across industry boundaries.
In the industry there’s a lot of debate around whether digital should sit with a central team, or whether digital specialists should be embedded in each team. We recently had a conversation with a publicaffairs client. ” can be a huge barrier to adoption, a new tool can fail on the logistics alone. .
We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven publicaffairs & strategic communications agency.
As a woman-owned business, Buchanan Public Relations is proud to recognize and honor the trailblazing women who have paved the way for the next generation of industry leaders. While journalism was once a male-dominated industry, pioneers like Ida B.
Print media monitoring is the process of tracking and analyzing mentions of your brand, your clients, or relevant industry topics in printed publications. Businesspeople stay for non-clickbait opinions and thorough analyses of their industry. B2B companies care about mentions in trade publications. Well, not literally.
At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of publicaffairs and corporate communications at a major pharmaceutical company. Here’s how people in our circle describe the pros and cons of crossing to the other side. Agency PR Has Many Advantages.
While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. There are several ways we can improve our business and industry expertise: Take advantage of free PRSA webinars. In support of this view, Meng et al.
Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. It made sense that I should be in the nation’s capital to study publicaffairs and obtain more real-world experience, so I moved to D.C.
Overall, communication leaders reported higher-quality relationships with marketing and publicaffairs and lower-quality relationships with finance and information technology (IT). The communication function is commonly combined with marketing, followed by publicaffairs, and advertising.
Given my background and our legislative successes, I feel like we are in a unique position to expand our publicaffairs practice. . You’ve worked with a number of publicaffairs organizations. What has been the proudest moment of your career? What are the best tactics for brands to get more media coverage? Be fearless.
Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company. PR teams can monitor relevant hashtags to gain insights into industry trends. Gain some best practices for understanding media and industry trends.
Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. They describe us at our very best and ensure we remain distinctive to our clients and to the industry. BIGfish Communications. Work hard play nice. Create a best place to work.
We examine the role of public relations, the developing regulatory environment and emerging frameworks. Along the way we seek out the views of practitioners and industry organisations operating in the area of ESG. Many critical issues related to ESG are fundamental to society and require a Government or industry level approach.
PublicAffairs Officer, VA Tennessee Valley Healthcare System. As a broadcast journalist turned PR professional, I pursued my APR as a source of formal industry education. Because I believe in what it stands for, I value APR Accreditation tremendously.”. Christopher Eric Vadnais, APR. Murfreesboro, Tenn. “As
How has the publicaffairsindustry changed since you started that organization? Twenty years ago, almost every company of any real size had an in-house publicaffairs staff. Now it is only the largest companies and the regulated industries that invest in in-house teams.
Without insights on your industry and audience, you won’t know how to communicate effectively. In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and publicaffairs research.
There are plenty of potential opportunities in the public relations industry for a number of people, from professionals to recent graduates. Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career.
Think about it in the context of where the industry is today. Gerry Tschopp, Senior Vice President of PublicAffairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. But don’t take my word for it though.
It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Bernays gets top billing as PR’s “father” A nephew of Freud, Edward Bernays (1891-1995) “invented” modern PR and coined the term “public relations.”
Across the branches, communicators in the military face many of the same challenges that confront the PR industry at large, but heightened by the magnitude of their mission and operating environments. As with civilian PR, social media has assumed a dominant role in military publicaffairs.
The Reality of Overwork and Stress The latest research from PRCA and CIPR trade groups in the UK reveals some shocking stats: 33% of industry professionals report having been diagnosed with a mental health condition, up by eight percentage points in just a year. So, what are we waiting for?
The Reality of Overwork and Stress The latest research from PRCA and CIPR trade groups in the UK reveals some shocking stats: 33% of industry professionals report having been diagnosed with a mental health condition, up by eight percentage points in just a year. So, what are we waiting for?
They presented this research during a panel discussion at the Institute for Public Relations’ (IPR) Bridge Conference in Washington, D.C. manager of cybersecurity compliance and oversight at the New Jersey Board of Public Utilities. “We She is a publicaffairs and media consultant based in Washington, D.C.
You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. As the AP reports , nearly half (47%) of Americans surveyed also express grave concern that news outlets will report election information that has not been verified.
As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Also on the up by six points is publicaffairs and lobbying.
With constant changes and new things happening every day in the industry, keeping up can be a challenge. But more than that, I want to maximize the wealth of knowledge, experience and talent that already exists here at Solomon McCown and focus it on becoming the leading publicaffairs firm in the northeast corridor.
The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. Does it mean anything?
The role of public relations in strategic planning - Dr Jon White The role of public relations in stakeholder mapping and engagement - Professor Anne Gregory The role of public relations in risk assessment, crisis preparedness and management - Kate Hartley The role of public relations in internal communications - Ann Marie-Blake The role of public (..)
Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, publicaffairs, and digital marketing. In fact, Top Design Firms, a new B2B platform that curates and compiles helpful industry-related content, recently listed us among New York City’s leading PR companies.
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, publicaffairs, marketing communications and related roles – across more than a dozen different industries. Some 72% of professionals believe the political landscape has made their jobs harder.
Publicaffairs specialist Publicaffairs specialists with a public relations degree work in government agencies, non-profit organizations, and corporations to communicate with the public and influence policy decisions.
Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, publicaffairs and spokespeople – present accurate and truthful information? Every industry has some. “I But every industry can be guilty of it. A version of the truth.
After a few years of working with military publicaffairs, I was selected to spend a year as a fellow with the Army publicaffairs Training with Industry program (TWI). Jennifer Bocanegra, APR+M , is an Army publicaffairs officer with seven years of experience with military communication.
The public relations industry has lost one of its foremost thinkers and doers. Six intellectual public relations heavyweights have been a huge influence on my professional career and personal life over the past decade. Roger’s career spanned 40 years, working in journalism, strategic communications and publicaffairs.
Every week it’s filled with job opportunities in PR, publicaffairs and media – it’s a great place to find a PR job. The survey results would provide industry benchmarks and ignite a constructive professional conversation. Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years.
The industry consensus is that the situation has reverted almost as quickly as it rose, and the function has returned to communicating management decisions rather than being an active part of the management decision-making process. I described this shift in a paper for the Government Communication Service in 2020.
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