ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. My personal favorite move from an organization during this crisis is from the hotel industry. Others have struggled to strike the right note in such a serious situation. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

Measurement 396

Measurement Data Hotels Viral 396

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

Twitter 104

Twitter Software Tools Social Media 104

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. And even those who aren’t household names have used social media to be visible and connected. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. The fact of the matter is that a crisis is a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. It’s given rise to a new PR challenge: misinformation.

Brand 123

Brand Branding Viral Reputation 123

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations.

Tools 354

Tools International Internal Resources 354

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. If it were hacked, could it present some serious threats to your reputation? Risk 1: Becoming the victim of a defamation attack. What about your email system?

Crisis 203

Crisis How To Exercises Crisis Communications 203

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. But only if you've been in the industry for 10 minutes. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral.

Examples 104

Examples How To Product Launch Print 104

Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation. How can you become crisis ready?

Crisis 179

Crisis Crisis Management Brand Branding 179

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. 2 Social media listening Monitoring and analyzing real-time conversations about your brand, competitors, and industry can be the cherry on top of your PR strategy. Curious how it works?

Examples 104

Examples Brand Branding How To 104

NewsWhip

OCTOBER 11, 2023

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Brands can detect, analyze, and respond to any potential impending issue before it emerges and damages their reputation. But what global issues have we seen lately?

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

OCTOBER 5, 2021

It has been amazing to watch the transformation of the industry over that time. In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing.

Employee 217

Employee Leadership Crisis Management Viral 217

Contently - Strategy

AUGUST 30, 2024

The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join. This organic growth is evident in Duolingo’s impressive user acquisition costs, which are significantly lower than industry averages.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues. But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Brand Branding Education 170

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 100

B2B Facebook Community How To 100

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. And it’s good timing; the airline industry has suffered its share of negative news all year. Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings.

Airlines 147

Airlines Insurance Insurance Exercises 147

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) It is important to evaluate which trends may be controversial or out of line with a company’s values to still maintain a good reputation with social audiences – but have fun with it! by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! Developing a reputation based on transparency, authenticity, trust and credibility. It is certainly not impossible (far from it), but it’s only by being prepared that you will be successful at this.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Look at how much repetitive content is already in your industry or niche. Similarly, brands will lose their followers and reputation if they aren’t prepared for crises.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Melissa Agnes

NOVEMBER 10, 2014

An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks. If it were hacked, could it present some serious threats to your reputation? Risk 1: Becoming the victim of a defamation attack. What about your email system?

Crisis 100

Crisis How To Crisis Management Exercises 100

ReimaginePR

AUGUST 29, 2016

You should follow influencers in your industry along with customers or fans. Everyone wants to produce viral content that gets shared all over the web. Everyone wants to produce viral content that gets shared all over the web. You can curate a positive reputation as a brand that always answers back.

Social Media 149

Social Media Marketing Media Facebook 149

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Buchanan PR

OCTOBER 5, 2023

A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The following year, Swift’s “Reputation Stadium Tour garnered mass public support as she sold out stadiums across the globe.

Strategy 88

Strategy Media Viral Trends 88

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with notables in their industry to explore trends or talk through a burning issue. Some public relations agencies make these claims, and they’re often true.

Education 120

Education Leadership Viral Consumer 120

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. trillion , and other brands have spent decades building their reputation. Media outreach to connect with the industry.

Social Media 79

Social Media Strategy Media SEO 79

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61