Make the Most of the World's Biggest Tech Show: How to Prepare for CES
Business Wire
NOVEMBER 26, 2024
CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.
Industry Technology Trade Shows 
Selling tech without touch—a virtual trade show paradox
Agility PR Solutions
JANUARY 3, 2021
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest tech platform and secured numerous industry partnerships.
Trade Shows 
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How to Stand out at a Noisy Trade Show (MWC Field Guide)
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.
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5 Steps to Marketing at an Event Outside of Your Industry
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? Know Your Audience.
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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Offices won’t be gone – but remote work won’t be exceptional.
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Making The Most Of Virtual Event Experiences
ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. Savvy event producers have put all the technology tools in place to approximate a live conference experience. There’s good news here, however.
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How to Book Speaking Opps In The COVID Era
ImPRessions - Crenshaw Communications
APRIL 3, 2020
COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.
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Insights from CES 2024 – The World’s Best Automotive Technology Show
Bianchi Biz Blog
JANUARY 18, 2024
Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space.
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Where can I find clients who need my PR services?
Remote PR Jobs
JULY 19, 2024
Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. X : Follow industry leaders, join conversations using relevant hashtags, and share insights about PR trends and best practices.
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Vehicle Technology Suppliers Need These 7 Tips to Crush PR at CES 2025
Bianchi Biz Blog
OCTOBER 17, 2024
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important trade show – CES ®. And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. Exhausting. Career-making or breaking.
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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.
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When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
CEO involvement typically translates into valuable earned media coverage that may be used to communicate company direction for customers or partners through the megaphone of business or trade press and social media. To launch a key product.
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What is Technology PR?
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
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On the Scene: The 2024 Battery Show
Bianchi Biz Blog
OCTOBER 21, 2024
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.
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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.
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PR Guide to Executive Speaking Gigs
ImPRessions - Crenshaw Communications
MARCH 27, 2018
attend conventions, conferences, and trade shows each year. What we in PR like about such conferences are the opportunities to secure industry speaking gigs for executive clients. Think beyond your industry. . Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers.
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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It
Konnect Agency
FEBRUARY 16, 2021
One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.
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Vehicle Technology and Mobility Suppliers: Here are Six Things to Do Now for CES 2024
Bianchi Biz Blog
JUNE 29, 2023
9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Start planning today!
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5 Steps to Marketing at an Event Outside of Your Industry
Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. Initially, a rain jacket might seem out of place at the mecca of cool geek culture—unless it’s connected to music, technology, and the spirit of the event. So how do you decide whether to take a risk? Know Your Audience. Be Imaginative.
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Has the trade show had its day (at last)?
The Hoffman Agency
FEBRUARY 17, 2020
In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress. It’s amazing to me that trade shows continue to survive, let alone thrive.
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7 Myths of Automotive Supplier and Vehicle Technology PR
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem.
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Last-Minute PR Tips For A Successful CES
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. ” Know that you can still interest reporters once the show has started. Get some onsite industry education.
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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics
Bianchi Biz Blog
OCTOBER 9, 2023
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.
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He fired me and Launched my Career in Tech PR
Flack's Revenge
JUNE 13, 2022
Now I was in NYC at an audio trade show and basking in all the gear. The common thread throughout has been working in the tech industry. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.
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156 6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing
Sword and the Script
SEPTEMBER 10, 2019
I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.
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Public Relations Agency’s Top Marketing & Communications Trends for 2022
Konnect Agency
NOVEMBER 23, 2021
Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Why You Need A Public Relations Agency To Help You Keep Up With Trends.
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Marketing jobs of the future signal sharp turn for industry
Communications Conversations
OCTOBER 27, 2016
Do you really think big companies are going to magically adopt technologies like augmented reality and virtual reality within the next 5-10 years and staff them appropriately? The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites.
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He fired me and Launched my Career in Tech PR
Flack's Revenge
NOVEMBER 12, 2019
Now I was in NYC at an audio trade show and basking in all the gear. The common thread throughout has been working in the tech industry. I am grateful for my engineering background; it has served me well in technology communications. So, I switched majors, transferred schools and pursued an EE degree at B.U.
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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022
Bianchi Biz Blog
AUGUST 19, 2021
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
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Don’t Let Breaking News Steal Your PR Thunder
ImPRessions - Crenshaw Communications
JULY 14, 2016
A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. More recently, our client was working on an app for the Apple Watch and we were able to own part of the technology conversation around the Apple ecosystem that resulted from the product launch.
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3 Cases Studies of Augmented Reality in B2B Marketing [UML]
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.
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B2B Sales Cycles Get Longer and Involve More Decision Makers
Sword and the Script
NOVEMBER 30, 2021
41% “subject matter experts from industry or third parties,”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.
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PR Strategies to Support Professional and Personal Haircare
5W PR
JUNE 10, 2024
New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. In the ever-evolving haircare category, a strategic PR campaign is essential.
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9 Secrets Of Great PR For Startups
ImPRessions - Crenshaw Communications
FEBRUARY 9, 2017
I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.
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Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers
Bianchi Biz Blog
SEPTEMBER 30, 2021
Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. 24,916 attendees from the vehicle technology sector alone. continues to open up post COVID19.
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What to Expect at the North American International Toy Fair
5W PR
JULY 31, 2023
The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. It brings together industry professionals, manufacturers, retailers, and media from around the world. Industry professionals closely examine the showcased products, looking for patterns, themes, and emerging trends.
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7 Reasons Why Automotive Suppliers Don’t Need a PR Firm
Bianchi Biz Blog
FEBRUARY 22, 2024
For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. The automotive industry isn’t the only space seeing change.
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HIMSS15: How-to Position your Organization as a ‘Snowflake’
Shift Communications
FEBRUARY 17, 2015
HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. Start here. Well worthwhile, but arduous to say the least!
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Cracking the Quadrant – Confessions of a former Gartner Analyst
Flack's Revenge
JUNE 2, 2015
The quadrants map to technology segments and have grown in number, from 15 when the former analyst was there in the late 80s-90s to about 800 today (“their analysts know more and more about less and less”). They reap the benefits of buzz and PR, gained from all those who proudly shout their Gartner validation from the rooftops.
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How PR Agencies Set Budgets And Billing
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. When might agencies charge more?
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth
Burrelles Fresh Ideas
APRIL 16, 2024
The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. Authenticity is the currency that builds and sustains trust.
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How Does a PR Newswire for Journalists Benefit the World?
PR Fuel
AUGUST 23, 2020
Here are some of the categories you may want to choose to receive press releases about: Green technologies LGBTQ+ issues and events Broadcast industry Science and research Public health topics and news items Farming and agriculture Biotechnology Sports news for major and minor sports leagues Police, law enforcement, and crime.
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