Ishmael's Corner

APRIL 12, 2020

David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. 7, 1982 in a memo to his employees. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10.more.

Writing 218

Writing Storytelling Employee Communications 218

Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Learn from it, tweak it, and try again. Want to craft a killer media pitch?

Media Relations 78

Media Relations Writing How To Pitching 78

PRSay

SEPTEMBER 10, 2024

Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. You write about “us and our stuff”… … instead of about the reader and the reader’s needs. According to 130 years of readability research: The more you write , the less readers read.

Writing 162

Writing Newspapers Web LinkedIn 162

Presspage

MARCH 18, 2025

New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. The key is using it strategically while keeping your pitch natural and engaging.

Examples 78

Examples Pitching Writing How To 78

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. Run contests related to the book’s themes, such as drawing, writing, or cosplay competitions. These events provide opportunities for authors to share their inspiration and engage with their audience.

Industry 78

Industry Apparel Print Marketing 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. External communication An external communication strategy is essential for public relations and, regardless of your business or industry, you should create one and use it to help reach your organization's goals.

Writing 104

Writing Communications How To Internal 104

Onclusive

OCTOBER 4, 2021

Thanks to our meticulous human-curation process, we offer the most current North America and UK author profiles in the industry—with plans to expand this capability to other regions very soon. The post Get Ahead With the Most Current Media Database in the Industry appeared first on Onclusive. Request Demo.

Industry 195

Industry Media Reputation Report 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Writing Data 396

Prowly

JANUARY 14, 2025

Its not just about AItheres so much more thats going on in the industry right now. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. A new tide is coming in PR, and you can either sink or swim.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170

Industry Case Study B2B Resources 170

Agility PR Solutions

JUNE 21, 2023

Case studies are crucial in PR agencies’ efforts to showcase their expertise, build trust, educate clients and industry professionals, differentiate from competitors, […] The post What you need to know to write a client case study that counts appeared first on Agility PR Solutions.

Case Study 157

Case Study Study Writing Education 157

PR for Anyone

APRIL 2, 2025

Carla Hall is more than just a celebrity chef, shes a culinary force, a trailblazer, and a figure of resilience in the food industry. Finding Her Voice in the Culinary World Beyond the challenges of running a business, Carla struggled with finding her voice in an industry that often placed labels on chefs.

Industry 130

Industry Storytelling Education Television 130

Remote PR Jobs

OCTOBER 29, 2024

For example, if you’ve managed a client in a complex industry, explain how you took the time to understand their brand and bring their vision to life. Communication Skills: Effective communication is essential in PR—whether it’s engaging clients, pitching to the media, or collaborating with internal teams.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. The same holds true for the quotes we may write in press announcements. PR agency teams , especially those in tech PR, LOVE to speak in jargon. Disruptive.

Course 418

Course Meeting Industry Corporate 418

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Here are the four steps to do this: 1.

Pitching 104

Pitching How To Media B2B 104

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

Business Wire

JULY 16, 2021

Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases. The reader experience dominated our popular blog posts for the second quarter of 2021.

Blogging 221

Blogging Media Relations Journalism Writing 221

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 109

Writing Case Study Study Branding 109

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

JULY 6, 2017

And while this framework does the job, it’s not going to get you promoted, inspire customers or contribute to the evolution of your industry. We write content about the real people our brands affect, pitch emotionally evocative stories to the press, and replace messaging with meaningful conversations that touch the human heart.

Branding 364

Branding Brand Pitching Journalism 364

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Remote PR Jobs

SEPTEMBER 25, 2023

From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. I’ll focus on part one of that process: how to write a press release.

Small Business 130

Small Business Writing How To Nonprofit 130

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. The only way to stay current is to keep up with the trades.

Conference 319

Conference Privacy Twitter Leadership 319

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Assist in the research, writing and development of new business proposals and presentations. Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.) Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

Deirdre Breakenridge

MAY 13, 2019

Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Brands and agencies also have the option on specific social listening platforms to train their own custom models, so the platform can adjust to the sensitivities of each industry and even understand which brand is in front of the screen.

Training 399

Training Video Analysis Data 399

Remote PR Jobs

MAY 30, 2024

But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Social Skills The PR and Communications industry is centered around professional relationship-building, whether that be with clients, influencers, partners, or the public.

Communications 214

Communications Creativity Writing Product Launch 214

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Crisis Communications Reputation 370

Agility PR Solutions

FEBRUARY 3, 2025

Im not sure Im supposed to say this, but its been 25 years in this industry, and I have yet to write for Bulldog Reporter. Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? Lets not be old dogs.

Education 96

Education Technology Writing Report 96