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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 119
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Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Collaborate with in-house data scientists and research analysts to identify interesting stories. This year alone, the U.S.

Analytics 100
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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. Set the goal first, then select the placement opportunity to fit the goal, and write copy with the end goal in mind. Is your goal reach?

Writing 203
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Eapen, Daniel J.

Trends 105
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PR Professional’s Guide to Content Marketing

5W PR

Businesses can build a devoted following using content marketing that is informative and compelling. Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. Write content in response. Avoid writing too much about numerous things.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 117
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How to Create a Media Kit

5W PR

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176