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In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?
Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” The post Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street appeared first on Cision. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).
I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information. I discovered.
That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. Focus on writing quality – even in the pitch.
That means creating high-quality content that is informative, engaging, and relevant to the target audience. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist.
What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven pitches win points with journalists. It offers a clear story map and lends credibility to the pitch.
And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. These whitepapers, templates, and ebooks aren’t heavy selling pushes, but rather informative content that we hope our audience finds useful. Create Highly Shareable Content.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work. Target your audience.
Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.
While a media kit is a collection of information about the brand, not all media kits will look the same. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. What to Include in a Media Kit?
In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?
and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)
The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). The biggest challenge with media lists is outdated or incorrect journalist information (61%). Pitching Journalists 32. 54% of PRs receive 1-5 pitches per day. Tactics for PRs 7. BuzzStream ) 29.
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.
Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Visualize Stories.
Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.
Your press release must be the complete package, offering the information people want in a style they prefer. The headline needs to be direct, informative and attention-grabbing – all in a matter of about 50-60 characters (60 characters is Google’s cut-off point). Keep the tone conversational, but informative. Call to Action.
And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.
They’re looking for information about how to solve a problem or find out more about the brand or product. We tend to trust information from others “just like us.”. It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources. STEP ONE OF THE CUSTOMER JOURNEY.
Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.
Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Further, we provide rich information not just on how to contact them — but what to contact them about.
One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Expanding on what the mighty search engine already does, the enhanced “information feed” is more news-oriented and advanced in its use of machine learning and AI to intuit and reflect your interests.
What constitutes a great pitch for you? A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. I want to inform marketers about what they may have missed and educate them on how major technology changes affect the industry.
A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Surveys are the data gift that keep giving.
Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
A press release consists of newsworthy information to the press or journalists. More than a piece of marketing material, press releases need to have some kind of timely, entertaining, or interesting information that would suit the demographics of the journalist’s audience. What is the Purpose of a Press Release? They Build SEO.
They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.
Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information.
Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. Your content can prove to them how informed and experienced your brand is in your specific field. It Establishes Your Expertise. It Gives Reporters Something to Talk About.
The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.
But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. Take the byline and convert the information to a blog post. Repurpose the content.
This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. When pitching journalists, consider including photos or other multimedia to go along with your story. Use the intel to inform your engagement strategy and build relationships with your audience.
Information is everywhere. Take the information you have gleaned and imagine, create, and innovate. The real opportunity in using that information is twofold: Model best practices. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Cool infographics. Blandness is boring.
Do PR professionals present accurate and truthful information? The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.
These insights form the foundation for our infographic – a must-see for any PR pro! However, many Americans prefer news outlets over social for in-depth information (49%), basic facts about an issue (39%) or event (31%) as well as opinions on it (22%). 7 Reasons Traditional Media is Still Relevant in PR 1.
Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit. It’s a time waster.”. (
It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. You’ve probably heard the term “information gain.” ” It seems like information gain is more prominent in those overviews. Is this approach harder to pitch to a client?
1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. And surely there is some news that might be more effective pitched in video format. You can drop a unique URL into this engaging, visual clue that offers more information.
Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Demystifying AI through PR fosters informed dialogues and engenders public trust.
Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.
Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.
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