Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Infographics demonstrate your brand’s expertise in your industry. Informational Links. Share Your Press Release on Social Media to Expand its Reach.

Writing 293

Writing How To Infographics Pinterest 293

HMA Public Relations

SEPTEMBER 8, 2021

Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged.

Infographics 101

Infographics Data Social Media Media 101

5W PR

OCTOBER 18, 2024

That means creating high-quality content that is informative, engaging, and relevant to the target audience. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

NOVEMBER 15, 2015

So what can you do to keep social interactions positive? Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. When a customer complains about your brand on social media, your first instinct is probably to ignore it. Turn Hate Into an Opportunity.

Infographics 120

Infographics How To Social Media Writing 120

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Social Media Audit – Gather Insights and Intelligence. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. People responds to stores.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. That’s why most companies have their own blog, where their loyal customers can follow along for news and information. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Social media sites such as Facebook have content discovery features integrated into its algorithms. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts).

Twitter 178

Twitter Guidelines Infographics Social Media 178

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

5W PR

OCTOBER 15, 2024

Every company needs to have information on its customers, including demographics, such as age, gender, income, location, and other details that help the company segment its target market. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

Cision

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. That means journalists – like all of us – don’t want to be spammed by information that isn’t of use in their day-to-day work.

Media 210

Media Automotive Resources Product Launch 210

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

Cision

DECEMBER 20, 2017

Provide Useful Information. Another strategy to employ involves providing users with useful information. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Brainstorm Related Topics. Use Visuals. debt from sources like the U.S.

Industry 222

Industry How To Insurance Insurance 222

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide. Social media provides a sense of connection and community.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. If the e-book can tie into past blog posts, you could then add a call to action at the end of those posts to encourage people to download the e-book for more in-depth information.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time. The right format depends on your target audience and goals.

Strategy 71

Strategy SEO Infographics Meeting 71

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts.

Publicity 78

Publicity Privacy Technology Ethics 78

The Proactive Report

JULY 31, 2017

They’re looking for information about how to solve a problem or find out more about the brand or product. You also need content that’s visible in social media. We tend to trust information from others “just like us.”. Get it out there and amplify it in any way possible – promote it on your own social media channels.

Engineering 188

Engineering Interviews Infographics Social Media 188

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 220

Writing Report How To Google 220

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? If you want to boost engagement when it comes to sharing press releases on social media, keep reading. You want to be creative while also making sure the headline is short, concise, and informative. Craft a Creative Headline.

Social Media 76

Social Media Media Mobile Infographics 76

Deirdre Breakenridge

JULY 18, 2016

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). When you share good information consistently, people will want to follow you. Participate in Twitter chats.

Community 150

Community Twitter Infographics Social Media 150

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Content that educates and informs customers can build trust and authority in an industry or a company. Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. This can help prevent customer churn and encourage repeat business.

Strategy 193

Strategy Reputation Infographics Banking 193

The Proactive Report

DECEMBER 24, 2014

percent access content/information. It’s not just about social media, checking email, conducting a search or shopping. Don’t faint at the notion of paid media being part of PR! Infographic courtesy of Kargo.com. According to The Online Publishers Association, this is what they’re doing on their mobile devices: 99.5

Mobile 201

Mobile Strategy Web Consumer 201

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Businesses can build a devoted following using content marketing that is informative and compelling.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

APRIL 12, 2016

The first step towards building a strong and loyal organic audience is to create and distribute high quality and informative content across the platforms where your target audiences already are. If readers don’t find your content important, it will be of no use, no matter how informative it is. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

MAY 7, 2015

Infographics and Graphics. You can use them on your blog, social media, email…anywhere. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. Ebooks and Whitepapers.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

PR for Anyone

JULY 27, 2024

Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics. Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. This is extra important for a television pitch.

Media 130

Media Pitching Local Training 130