Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time. The right format depends on your target audience and goals.

Strategy 71

Strategy SEO Infographics Meeting 71

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. They’re great for providing information that you want to depict in a visual way to better engage your audience. There are even tools to help you create your own infographics, like Piktochart.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? In the case of an infographic, you can use different design principles for different effects.

Infographics 120

Infographics Storytelling Film Content Marketing 120

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Using stories ignites both the left and right brain of the reader, providing key information in a way that’s often more compelling. Find the story behind the news. Build a story arc. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Remote PR Jobs

MARCH 27, 2024

Seamless transitions between sections ensure a compelling storytelling experience. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Break down the case study into manageable sections such as the challenge, strategy, execution, and results.

Case Study 130

Case Study Study Writing How To 130

Contently - Strategy

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Examples Infographics Viral 52

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Stick with useful information that imparts the right messages and let the journalist take it from there. When we hear information, we’re likely to remember only 10% of it three days later.

Pitching 140

Pitching Infographics B2B Study 140

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche. Text, video, illustration, slideshow and infographics are all formats to explore and consider.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

AUGUST 23, 2024

In the relentless pursuit of audience attention, content creators face the challenge of delivering information that is both engaging and informative. Making information engaging Humans possess an innate love for stories. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Cision

JULY 30, 2015

Arm Yourself with the Latest Information. to say you will find that information and get back to him or her ASAP. Just don’t forget to follow up on your promise to deliver the information. End the interview with an offer to provide additional information should the reporter need it. Be a Resource After the Interview.

Interviews 120

Interviews How To Media Infographics 120

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 183

Survey Marketing B2B Study 183

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. These can provide valuable information in an easily digestible format. Contact Information : Make it easy for journalists to reach you for more information.

Media 130

Media Pitching Local Training 130

5W PR

OCTOBER 8, 2024

This includes cultivating relationships with journalists, providing them with relevant information, and securing favorable media coverage. Storytelling and Content Marketing Storytelling is a powerful tool for connecting with audiences on an emotional level.

Brand 78

Brand Branding Crisis Management Leadership 78

5W PR

SEPTEMBER 11, 2023

When it comes to health and wellness communications via research, PR serves as a bridge between researchers and the public, translating complex scientific information into accessible messages that resonate with a wider audience. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

5W PR

SEPTEMBER 19, 2023

In a world where information is at people’s fingertips, brands must produce content that’s relevant, valuable, and shareable. This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. Probably not. Taking the lead.

How To 111

How To Transportation Content Marketing Healthcare 111

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Now is the time to create content with great intention. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Press Releases Are Old News.

Reputation 120

Reputation Product Launch Brand Branding 120

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

SEPTEMBER 18, 2024

It’s 2023, and there are so many ways we can relay information from one person to another. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 .” How can you use different media to present creative content in a way that few others are leveraging?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One way or another, all content marketers need to embrace visual storytelling. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. The Digital Marketing Institute reported that 78% of travelers think social media provides the most helpful travel information.

Travel 78

Travel Tourism Industry Publicity 78

PR 20/20

FEBRUARY 21, 2017

infographics, social posts, interactive quizzes). Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos. CJG Digital Marketing.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

ReimaginePR

JULY 18, 2016

That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge! . #6: They’ll Improve Your Email Click Through Rates. You can test this theory out yourself without having to create a video first.

Video 120

Video Infographics Brand Branding 120

Contently - Strategy

JULY 17, 2024

In our information-saturated world, incorporating novelty can make all the difference. 5 brainy benefits of novelty in marketing By understanding and leveraging the power of novelty, you can elevate your brand’s storytelling , making narratives more memorable and impactful.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Sword and the Script

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations.

B2B 146

B2B Marketing Survey Software 146