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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen.

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How To Use Social Media in the Classroom

Melissa Agnes

One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. I loved seeing students tweet and share their infographics after class, just in case “new PR students” needed any help.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

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Creating Effective Content on Instagram

5W PR

This continues to be evident on Instagram, where companies can share in-feed posts, stories or Reels to great effect. Here, we explore how companies can effectively connect with target audiences on Instagram. One of the best product updates for companies that Instagram has rolled out in recent years is shoppable content.

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Instagram is Sexy, But Does Your Audience Actively Use It?

Rock the Status Quo

Everyone is buzzing about Instagram and Pinterest – but are they worth building an audience there? A search for “senior demographics social media” brought up this incredibly helpful infographic. It turns out that TWO PERCENT of seniors use Instagram. Do seniors use them? Used with permission from Heidi Cohen.

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Marketing Strategies to Boost Consumer Packaged Goods Product Launches

5W PR

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

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Should You Use Instagram Story or Snapchat? [Infographic]

Solo PR Pro

Instagram recently released Instagram Stories, a feature that is very similar to Snapchat. This helpful infographic from MarketingProfs provides a useful illustration of the two to help you decide which is best for your needs.