5W PR

OCTOBER 15, 2024

Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? But when my brain needs a rest, I head over to Instagram for all the pretty pictures. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software International 137

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Retention and ROI.

Video 62

Video Content Marketing Marketing Product Launch 62

Prohibition

APRIL 13, 2023

For example, the best-performing Instagram reel content on Instagram is usually no more than one minute. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 29, 2015

Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Photo credit: Instagram; Stone Mountain, Atlanta. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo.

Brand 40

Brand Branding Product Launch Guidelines 40