Contently - Strategy

MAY 9, 2024

The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 109

Writing Case Study Study Insurance 109

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. For example, someone building links for a car insurance site will plug in “Car Insurance” instead of “Car Maintenance inurl:category/guest”.

Resources 62

Resources Infographics Analysis Writing 62

Buzzstream

JUNE 5, 2024

To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. Insurance site Insurance.com lets you compare quotes for various insurance types. As users fill out online forms, they constantly collect data.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 14, 2024

Value can be something like a pitchable asset, such as this construction statistics post, which includes an infographic that can be pitched for coverage: But another way to create value is by using proprietary data for your statistics posts. And to make something pitchable, you need to give something of value.

SEO 62

SEO Digital PR Pitching Google 62

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Create social videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Buzzstream

JANUARY 29, 2025

And we would create these like infographics, like that was kind of like a big, the big strategy you, you create, like, here’s the best, you know, the science backed best flowers for your home, you know, for air quality or something for some flower client we had. So you say they’re about insurance.

Pitching 62

Pitching Energy Journalism Newspapers 62

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Stephen Waddington

MARCH 24, 2019

Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It will almost certainly require a new type of politician to provide leadership to help the UK thrive.

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52