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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.

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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

They train internal staff and external organizations on best practices for increasing visibility of online content. . The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision.

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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Yellowdig is an internal collaboration tool. I discovered. It’s free for educators who want to bring the resource into their college classrooms.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Top sponsored #content trends: infographics are not dead, humor is big in #B2B & employees are the new “native” voice – @bigal123 #PRSAICON. —

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?