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[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences. They train internal staff and external organizations on best practices for increasing visibility of online content. . Google has made a lot of changes , especially in the last year.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

They pick up on brand messaging faster if they can see internal discussions. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way. In other cases, the part-time creators are confined to certain channels.

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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Build campaigns with media in mind first , then optimize for SEO later through internal linking. So if there’s an infographic on a page, it won’t read it.

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How to Create a Unique Value Proposition [Infographic]

Inbound PR

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

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Ways to Make Employee Communications More Engaging

PRSay

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. It’s a tried-and-true bit of writing advice, one I remember from college journalism classes, and it applies here: Find ways to engage all the reader’s senses in your writing.

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