The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Sword and the Script
DECEMBER 28, 2022
Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%
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