Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JUNE 4, 2019

Learn more: report registration page ; PR News infographic. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If If no one is using the intranet, it’s the same as having no internal communications at all.”. Twitter the news winner. “91% 5) Picks from the vendor blogs.

Software 116

Software Reddit Marketing Survey 116

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media International 97

Contently - Strategy

SEPTEMBER 18, 2024

For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 From there, the spokes are pieces of creative content that expand upon ideas within the core asset, such as short video clips on social media, a blog post, or an infographic. billion people worldwide will watch digital video content in 2023.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.

Local 83

Local Storytelling Infographics Resources 83

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Storytelling. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance.

Company 88

Company Strategy Publicity Real Estate 88

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. to approximately $5.5

B2B 146

B2B Marketing Survey Software 146

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Even with all the technology and social media, etc.,

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

OCTOBER 31, 2017

When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. How can they do that?

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Emily is a dual major studying Public Relations at S.I.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Emily is a dual major studying Public Relations at S.I.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

AUGUST 8, 2024

Though an internally shared wrap report with company-wide wins isn’t a bad idea, either!) For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social. You can also choose to repurpose existing content in a different format.

How To 52

How To Data Trends Software 52

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Get to the latest infographic before it’s published – and pitch it to a media outlet first. 10 Ways for PR to Add Value in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. ” The post-Vox explainer.

Media 110

Media Journalism Content Marketing Education 110