ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Another client narrowly survived a terrorist bombing while traveling for vacation.

Pitching 140

Pitching Infographics B2B Study 140

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Interviews. This means use an active voice, write smaller sentences, always opt for the smaller word, and insert “I” or “me” to make your blog feel like a more personal interaction with your audience. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

PR for Anyone

JULY 27, 2024

Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics.

Media 130

Media Pitching Local Training 130

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. A strategic communication approach, clear and consistent, is fundamental.

Financial 78

Financial Privacy Infographics Leadership 78

5W PR

SEPTEMBER 11, 2023

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience.

Publicity 78

Publicity Communications Study Storytelling 78

ReimaginePR

JUNE 27, 2016

But when you compare them to modern storytelling, there’s just no redeeming qualities to them anymore. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Interviews. Media release.

Reputation 120

Reputation Product Launch Brand Branding 120

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Newsfile

JANUARY 24, 2024

In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Infographics 52

Sword and the Script

NOVEMBER 29, 2016

This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. This could include blog posts, whitepapers, case studies, and infographics. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling.

Marketing 52

Marketing Community Case Study Trends 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. The quotes pique far more interest around our guests and their interviews. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

SEPTEMBER 18, 2024

For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 From there, the spokes are pieces of creative content that expand upon ideas within the core asset, such as short video clips on social media, a blog post, or an infographic. billion people worldwide will watch digital video content in 2023.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

Media Relations 40

Media Relations Media Mobile Pitching 40

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Make it easy for journalists to reach out for further information or interviews, and always respond immediately to such requests. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. You should not start with three pages of A4, but a tweet, an infographic or a video. If you are writing more than 200 words on any subject, you’re probably in the wrong place,” said Aiken.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. Text, graphics, infographics, videos, photos, etc. That’s why both PR and advertising need strong storytellers and clever marketers.”. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60