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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

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3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

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How Content Makes Loyal Fans: Part One

The Proactive Report

expert interviews. To continue with the eczema example – that brand could publish research they initiated or participated in, or at least studies that support how their product works. A series of interview with users who had amazing success with the product can create that emotional response. What kind of content?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. Make case studies more visual. An expression of corporate values.

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How A Checklist Can Improve Your Freelancer Onboarding Process

Contently - Strategy

A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.