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It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. In terms of getting noticed?
They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background. I’m going to show you how to take AGENDA to a whole new level … comparing your own AGENDA to the AGENDA of the media professional, blogger, podcaster, show host, who interviews you. Your accuracy matters.
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Most companies have websites full of engaging images and video to appeal to online audiences. So why not apply the same rules to your press releases, to get more attention? Example: ‘I Quit! Conclusion.
One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. If you always publish 600-word blog posts, mix it up with a video post.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Go to www.Canva.com and create great free images (already pre-sized for you) or record videos to go with these topics. Create and post a video. Interview a customer.
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Consider offering exclusive interviews or access to experts. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media.
The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. If you’ve got a relevant video, it can make a fantastic addition to your press release.
expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Videointerviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. Watch this video on how to make 10X content.
I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video. Here’s the rest of the list.
Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. For our rebrand launch, it was incredibly important to have our employees voice their views and opinions on our global brand and identity so that we can best serve our amazing clients. Tell all your stakeholders. Conclusion.
Interviews. Infographics. Infographics , which visually interpret data, appeal to visual learners. If you’ve got rather dry data, turning it into an infographic is a great strategy for getting people to give a crap. Another way to freshen up your content marketing is through videos. Product reviews.
Including quotes from product developers or executives adds credibility, while multimedia, like product images or demonstration videos, can make your release more engaging. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases.
Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Is there a YouTube video that garnered thousands of organic views?
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Create and post a video. Interview a customer. Highlight a customer of the month.
As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.
You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. But keep in mind that you should pay freelancers for this time.
Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.
Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. A multimedia gallery with images and videos. Each asset should have an embed code for instant use.
This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Extract Data from your Content and Design an Infographic.
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Use the photos or video accompanying the piece for other posts, and give a social shout-out to the journalist or the outlet in question. Socialize all coverage. .
Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics. Videos : Share short videos with tips, interviews, or behind-the-scenes looks at your business’s connection to the Olympics.
How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.
In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. You’d pay for a photo shoot or an infographic or a video production, right?
The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” ” Only 4 in 10 college seniors in the 2016 graduating class said their college experience helped them prepare for their future career. .”
For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 billion people worldwide will watch digital video content in 2023. Yet only 12 percent of marketers feel like they’re using video to its full potential. In fact, it’s estimated that one minute of video is worth 1.8
You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage.
Once an interview is set up, it’s important to prepare the spokesperson in a similar way. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.
Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Once again, strive to provide an original slant, package the information creatively and be sure to offer up an expert for media to interview in conjunction with the advice.
Make it Visual: The Power of InfographicsInfographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.
Use tools like surveys, interviews, and analytics to gain insights into your audience’s behavior and preferences. Action Tip: Create a content calendar that includes a mix of blog posts, whitepapers, case studies, videos, and infographics. Action Tip: Conduct thorough market research to develop detailed buyer personas.
Second, we used illustrations and animation to supplement their explanations (as shown in this video ). In this video on mRNA vaccines, we included the most important information that our audiences would want to know and presented it in a way that people would be able to understand, without throwing a bunch of data or jargon into the mix.
You can repurpose existing HR content —brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. But keep in mind, you should pay freelancers for this time.
Skip the CEO video – or use it only as a supplement: Bells and whistles are nice to have, but they’re not a necessity. Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. How Social Media Fits into the Picture.
When is the last time you read something on the internet that didn’t include pictures, a video or some form of multimedia? At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. You can’t remember? It makes good sense.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Media outlets want images and video with news stories. The demand for visual content has exploded in in the last year.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions. Media outlets want images and video with news stories. The demand for visual content has exploded in in the last year.
Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. National Geographic even has a book to share their use of infographics over the past several decades.
Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.
Media relations Building strong relationships with journalists allows healthcare providers to share expertise through interviews, articles, and guest columns in reputable publications.
The four types we will be focussing on here, which are the main ones to consider, are: Static Video Carousel Existing posts Static assets The default ad type on each social media platform will always be static assets. These can be a mix of video and static and are used to add more value to an ad.
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