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Writing a whitepaper is the heavyweight bout of content creation. And just like boxing, crafting a whitepaper requires strategy, finesse, and a game plan. Execute it well and your whitepaper can position your brand as an industry champion who’s adept at addressing your customers’ needs.
Interviews. Whitepapers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a whitepaper or e-book. You could offer a whitepaper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the whitepaper.
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.
Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Get our free “Outside-the-Box Content Marketing for PR” whitepaper now!
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Maximize media placements with a few simple steps.
A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. On the other hand, if you have a directory of standout articles, infographics, whitepapers , and case studies to choose from, they’ll have an easier time seeing things your way.
Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, whitepapers and newsletters – is the first step. Simply put, it’s rare for buyers to read a whitepaper, watch a video, or listen to a keynote talk, and then immediately sign a contract.
An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered whitepapers, videos, infographics etc. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. Conversion: 2 percent.
And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free whitepaper!
2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.
This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Re-write whitepapers as long form contributed articles. Thread contributed content into blog posts.
If you’re already creating content for the masses — whether an infographic, video, case study, blog post, whitepaper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.
As our new whitepaper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.
4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). market its recent content offer of a customer journey infographic. Step 3: Get Started. Prioritize.
For content marketers seeking to generate leads from that new blog post, whitepaper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your whitepaper offer provocative new viewpoints on an industry topic?
Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.
The stats from a recent whitepaper you published find new life as a shareable infographic. Did one of your whitepapers go viral or get backlinked by many notable websites? For example, an educational video about how to interview your customers would be beneficial in the long term.
If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.
infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. We’re talking about whitepapers.
They don’t block influencer blog posts, or emails, or sponsored whitepapers. “We will give stronger consideration to the areas unaffected by ad blockers. They don’t block search ads. They don’t block amplified social content. And they don’t block content.”.
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