Contently - Strategy

JULY 20, 2020

When I say “content,” I’m not just talking about top-funnel blog posts or infographics. For years, the way we defined content was arbitrarily limited, perhaps because people like me felt squeamish about overstepping their roles when they left full-time journalism for full-time marketing in the early 2010s.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Extract Data from your Content and Design an Infographic.

eBook 108

eBook Infographics Pinterest How To 108

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. Want to drive results through your content? So how can you stand out?

Writing 120

Writing Infographics Viral Blogging 120

The Proactive Report

JUNE 4, 2016

This platform is more about a visual journal of sorts. Rogue Magazine recently launched their Spring Issue and their Instagram account is populated with exclusive images from their articles, a behind-the-scenes video from one of their cover shoots, and a photo of the new issue on newsstands.

Social Media 100

Social Media Media Infographics Pinterest 100

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

Technology 115

Technology Big Data Video Data 115

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Cision

JULY 30, 2015

As the interviewee, if you have details or assets such as photos or videos to support the reporter’s story, reach out and provide what you have. Check out this infographic for a helpful checklist! Be a Resource After the Interview. End the interview with an offer to provide additional information should the reporter need it.

Interviews 120

Interviews How To Media Infographics 120

Buzzstream

JANUARY 28, 2025

Muck Rack ) Digital is the future of journalism. Data visualization/infographics by 34%, and videos by 33%. But in most cases, if your pitch is relevant to their beat and eye-catching, a journalist will find it. Print, TV, and radio only comprise 25% of journalists primary publishing medium. What Journalists Want 47.

Digital PR 71

Digital PR Brand Branding SEO 71

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Want to see our other innovators? Click here!

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Infographics 120

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. That engagement sparked discussion for a bigger video budget. And in 2019, we’re hiring a video producer to help us reach our new goal for the second half of the year: creating one video per week.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Ishmael's Corner

MAY 25, 2015

Still, clicking over to the paid content brings high-quality stories in the form of an infographic, slide show and articles, all crafted to touch both sides of the Baby Boomer’s brain. The native ad from Friskies riffs on what BuzzFeed editorial has turned into an art form, the cat video. BuzzFeed comes close.

Advertising 60

Advertising Advertising Journalism Storytelling 60

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate. . #1

Mobile 91

Mobile Corporate Survey Web 91

Critical Mention

JANUARY 3, 2018

Why do many PR majors graduate with a degree in Journalism? More than 8 billion average daily views and 100 million hours of video are viewed every day on Facebook. Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well.

Measurement 119

Measurement Writing Content Marketing Infographics 119

Contently - Strategy

JULY 31, 2019

Just like an editorial package, a content campaign is a multi-format publishing plan that might comprise social media posts, videos, gifs, email newsletters, press releases, merchandising, print media, and blog posts. That kind of writing is closer to “making content” than it is to “doing good journalism.”

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

MAY 5, 2020

Five Reasons Why You Should Use Photos and Videos in a News Release via Jeff Shulman and Business Wire “Photos drive news release visibility and trust. Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 92

Pitching Survey Journalism Technology 92

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 102

Privacy Google Advertising Advertising 102

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 19, 2017

The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Conclusion. Follow him on Twitter @nbell94102.

Communications 69

Communications How To Telecommunications Employee 69

prTini

OCTOBER 31, 2014

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. How Facebook Is Changing the Way Its Users Consume Journalism. Your Instagram Feed Will Now Be Filled with Video Ads. Mashable’s Branded Content Editor Talks Pitching. Find and Live Your Dream in Three Easy Steps (client).

Case Study 44

Case Study Infographics YouTube Pitching 44

Buzzstream

NOVEMBER 6, 2024

We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. Sadly, I don’t think my video about infographics pitching will hold up anymore. Muckrack Cision, both have a state of journalism report that they put out a month apart. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X You can download the full infographic of the 15 skills here. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Doctor Spin

JANUARY 5, 2024

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc. If you’re an undergraduate, learn from this post – so you’ll be in a better place 2, 3, or 4 years from now.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MARCH 5, 2025

Most of their infographics only cost 1 credit, which is $345. (It Learn more about personalization tips or watch our video on the topic with tips from Britt Klontz, Jaclyn Lambert, and more. MuckRack recently came out with their State of Journalism 2024 and told us something interesting about pitch relevance. Congratulations!

Digital PR 62

Digital PR Pitching Study Google 62

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information.

Journalism 65

Journalism Newspapers Web Data 65

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. We use the video.

Video 84

Video Engineering Financial Infographics 84

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Make sure you spark the conversation on your social media channels and, if applicable, your website.

Education 84

Education Resources Internal International 84

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML].

Marketing 79

Marketing Publicity Survey Study 79

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). And guess what? How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). And guess what? How can you make your content more useful or appealing to a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 10, 2019

” What’s happening in public relations is happening right now in independent journalism. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on. Betsy Hindman | Hindman Company.

Marketing 129

Marketing Content Marketing Advertising Advertising 129