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Leverage LinkedIn Articles for Maximum Impact

Contently - Strategy

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Take, for example, TD Bank.

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Going Deeper With LinkedIn For Public Relations Success

The Hoyt Organization

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. Use LinkedIn to forge meaningful connections.

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Monday Roundup: Small Business Tips

Waxing UnLyrical

Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. Infographic: Facebook ad cheat sheet. Twitter Facebook Google+ LinkedIn Monday Roundup: Small Business Tips. The Life Cycle of a Blog Post. 7 Productivity Tips and Tools for Social Media Users.

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Navigating the Media Landscape: A B2B Tech PR Blueprint

5W PR

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

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Investor Relations in Fintech: A PR Perspective

5W PR

Thought leadership emerges as another influential instrument in PR’s repertoire. Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand. Social media platforms offer another potent tool for investor engagement.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.