Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 89

Leadership Survey Exercises Education 89

PRSay

MAY 12, 2023

We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. The second way to make numbers more relatable is to display them as infographics. Getting employees involved in being communicators naturally leads to engagement.” Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Take elements of your best thought leadership materials and turn them into blog posts. Turn a tip sheet into an infographic by visualizing data found within it. Track which one feeds your sales funnel the most. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. I think the problem with a lot of stuff that’s called thought leadership is it’s really not differentiating or original, and it’s not gonna break through,” Fox said. “If

Strategy 111

Strategy How To Content Marketing Analysis 111

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. although LinkedIn messages are also a great option,” says Banham. “We

Company 113

Company Interviews Print Pitching 113

Buzzstream

NOVEMBER 6, 2024

You brought it up, and we’re actually doing more posts on this coming up on my LinkedIn, which will be in my history. We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. Sadly, I don’t think my video about infographics pitching will hold up anymore.

Digital PR 83

Digital PR SEO Data Report 83

Presspage

AUGUST 15, 2017

thought leadership. Though Facebook and Twitter have seen some decline in recent years, the vacuum has been replaced by new social media giants like Snapchat, LinkedIn, and Reddit. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. the importance of measurability.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

APRIL 24, 2019

In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. That influences how many we’re able to produce.”.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. Now LinkedIn is pitching an employee advocacy tool in this post.

Marketing 84

Marketing Employee Survey Social Media 84

Sword and the Script

OCTOBER 6, 2015

B2B Customers Want Thought Leadership. Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also You can connect with Michelle on Twitter or LinkedIn.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Waxing UnLyrical

JANUARY 16, 2015

Marketwired released a fun infographic on the 2015 PR Wish List. I’m looking forward to speaking on a thought leadership panel (literally, it is a panel discussion on thought leadership for your organization ) co-hosted by WWPR and ColorComm at Johns Hopkins University – three of my favorite organizations!

Web 40

Web Leadership eBook Infographics 40

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa.

Strategy 60

Strategy Communications Case Study Infographics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR 20/20

MAY 23, 2017

LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. million image views on LinkedIn and Instagram. Backlinks: 66 RD, according to Ahrefs.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

AUGUST 5, 2015

“Establishing that your company’s blog is written by an actual person,” says our agency’s social media director, Christina Milanowski, “not only helps to advance your expert positioning and thought leadership platform - it also makes your content more relatable from a human perspective.”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 4% said to drive loyalty.

Marketing 79

Marketing Publicity Survey Study 79

MaccaPR

APRIL 14, 2015

Quoting from a resume that’s currently on my desk: “Volunteered 100+ hours and strengthened personal leadership skills by motivating 1 st -year students.” Think: A simple infographic about you). Include links to online profiles, such as LinkedIn and Twitter. Assist them in organizing and promoting fundraising events.

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? After all, affecting change is much about leadership and sharing a clear vision. Share it with your network: Tweet now – Share on LinkedIn now. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Are you up to speed?

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Blogs and articles. White papers.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. In 2017, progressive outlet The New Republic published an op-ed calling thought leadership a hollow product of income inequality in the Western world.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Waxing UnLyrical

APRIL 19, 2018

Piktochart : PIktochart is an online infographics tool. Buffer : Buffer is free for one account and allows you to schedule social media posts across Twitter, Facebook and LinkedIn. Talkwalker Alerts : Talkwalker alerts allow you to monitor the news for your brand name, leadership names, and any keyword or competitors.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. It’s like chef’s kiss thought leadership stuff. DMs on LinkedIn. It’s not just one and done. We press publish on it.

Reddit 77

Reddit How To LinkedIn Digital PR 77