Remove Infographics Remove Leadership Remove Pitching
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor.

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Building a Powerful PR Strategy for Startups: A No-Budget Guide

5W PR

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time.

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The Convergence of PR and Content Marketing

5W PR

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

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Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. Showing up prepared and being more present or aware of the AGENDA, will not only lead to a better discussion, but chances are you’ll also be asked to come back for more interviews.

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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist.

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From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

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How to Generate Coverage From Conferences

Cision

What are you already doing to establish thought leadership and build brand awareness? Here are four steps to pitching reporters and getting coverage from your upcoming conference. Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place.