Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

FEBRUARY 9, 2025

Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Many journalists now prefer to be pitched through social media rather than email.

Strategy 78

Strategy Case Study Pitching Measurement 78

Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out. When attitudes differ it’s important to check your ego at the door, listen carefully, and be open to different perspectives.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. You should heavily promote it on social media over time, and email your subscribers about it. You’ll establish your thought leadership on a topic, and boost whatever your marketing goal is.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 93

Leadership Reputation Measurement Video 93

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Brand Branding Video 72

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 181

Survey Marketing B2B Study 181

Prowly

FEBRUARY 26, 2025

Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. Share of voice - a metric known to many, it's simply a way to measure and compare your brand's media presence vs. your competitors. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%. with One Easy Fix?

Study 135

Study Survey Infographics B2B 135

Presspage

JANUARY 21, 2025

Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. A well-crafted press release saves them the hassle of piecing together a story from scattered sources, such as your social media accounts, website, and newsroom.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. What are you already doing to establish thought leadership and build brand awareness? Want to earn more media mentions? Send a press release. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Use coverage to demonstrate results to leadership. Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. They must reconsider how they create, distribute and pitch their thought leadership. Social Media. What impact does this have on communication professionals? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. A digital/social media star. The designated day-to-day. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. Why: If you work it, a blog can be a great way to generate exposure, thought leadership and leads for your small business. 7 Productivity Tips and Tools for Social Media Users.

Small Business 104

Small Business Infographics Facebook Resources 104

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

5W PR

OCTOBER 8, 2024

By strategically managing media relations, PR can control the narrative surrounding a brand. This includes cultivating relationships with journalists, providing them with relevant information, and securing favorable media coverage. Building Trust and Credibility Trust is a cornerstone of any successful brand.

Brand 78

Brand Branding Crisis Management Leadership 78

Presspage

AUGUST 15, 2017

thought leadership. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change. contributors.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

OCTOBER 9, 2015

Social media is called that for a reason – it’s social. Q10: How can you discover and share content that establishes thought-leadership on Twitter? Do some analysis of that content and add your insights to show your thought-leadership. It’s about conversations. Do original research.

Twitter 100

Twitter Leadership Infographics Video 100

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. This might involve press releases targeting venture capitalists for new funding rounds, or social media campaigns designed to showcase customer acquisition milestones to a more general audience.

Financial 78

Financial Privacy Infographics Leadership 78

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. 67% said thought leadership.

Survey 88

Survey Trends Communications Storytelling 88

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Shift Communications

JANUARY 2, 2019

Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story.

Analysis 95

Analysis Infographics Internal International 95

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Offer a Fresh Perspective. Conduct Surveys.

Leadership 89

Leadership Survey Exercises Education 89

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building. You want to build your email marketing list. The illusion of scarcity. landing pages).”.

B2B 136

B2B Mobile Content Marketing SEO 136

Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Focus on solving problems, sharing insights, or offering industry commentary. Cross-promote your content.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

5W PR

AUGUST 1, 2024

Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements. Establishing thought leadership Public relations enable healthcare organizations to position themselves as trusted sources of health information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

APRIL 18, 2024

Digital and social media The B2B tech media landscape is now ruled by the digital domain. Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. Promote your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil. .”

Leadership 40

Leadership Report Media Video 40

Beyond PR

FEBRUARY 21, 2017

Here are three ways brands can develop a great story with earned media: Use press releases, blogs and social media to deliver content that engages journalists and consumers and sparks them to share it. ” Developing a compelling message is part one. Part two is delivering the brand story using best practices.

Brand 71

Brand Branding Media Infographics 71