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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

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The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership.

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