Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. However, these days, the benefits go beyond building interpersonal connections.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 91

Leadership Reputation Measurement Video 91

Sword and the Script

OCTOBER 6, 2015

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

SEPTEMBER 16, 2016

Thought leadership is one of those PR jargon words that everybody loves to hate. Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. It’s an asset to have strong data that backs up your thought leadership platform.

Leadership 60

Leadership B2B Infographics Data 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. Want to Boost Revenues By 5.8%

Study 112

Study Survey Infographics B2B 112

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. Pssst: it’s a holiday weekend here in the U.S.

Leadership 40

Leadership Report Media Video 40

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. So how can you stay on the cutting edge of the news industry? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 3) Survey tells a cautionary tale as CMOs take more creative work in-house.

Creativity 75

Creativity Study Survey Advertising 75

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Conduct Surveys. Offer a Fresh Perspective.

Leadership 88

Leadership Survey Exercises Education 88

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. In the survey, nearly half said they viewed three to five pieces of content before engaging with a sales rep and 51 percent said they rely more on content now than ever before.

Case Study 100

Case Study B2B Survey Education 100

Shift Communications

JANUARY 2, 2019

If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Process & Editorial Planning. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

NOVEMBER 6, 2024

Adjusting Outreach Frequency to Match Industry Relevancy : This approach can really work for any brand, but it’s smart to tailor the frequency of PR reports or surveys to the industry. Resources Mentioned SurveyMonkey : A platform for creating surveys and collecting first-party data.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. 2) Best to Pitch in the Morning says Reporter Survey. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Journalism 60

Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

NOVEMBER 27, 2015

Conduct surveys polling the dynamics of your industry and build reports from that data. Take elements of your best thought leadership materials and turn them into blog posts. Turn a tip sheet into an infographic by visualizing data found within it. Host webinars featuring respected thought leaders. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Do: Show Journalists Your Goods.

How To 48

How To Media Print Real Estate 48

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. ” The company says it surveyed 400 U.S.-based

Marketing 69

Marketing Employee Survey Social Media 69

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. market its recent content offer of a customer journey infographic.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Contently conducts an annual survey at the end of every year to test assumptions about our audience. “At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken.

Strategy 111

Strategy How To Content Marketing Analysis 111

Sword and the Script

DECEMBER 13, 2016

For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful. 10) Create an infographic based on key points. Usually, webinars conducted for thought-leadership purposes are best as the basis for contributed articles.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. After all, affecting change is much about leadership and sharing a clear vision. Visual by LeaderShip Solutions. Solving these issues won’t happen during billable hours.

How To 60

How To Software System Employee 60

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78