Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Do a Live video on Facebook or LinkedIn. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? You brought it up, and we’re actually doing more posts on this coming up on my LinkedIn, which will be in my history. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. LinkedIn uses “AI” to provide better job matching between business and candidate. Big full-screen images.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit. It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

The Proactive Report

DECEMBER 24, 2015

Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution. Use your influencers to help spread the word. SEO visibility. Paid influence campaigns.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution. Use your influencers to help spread the word. SEO visibility. Paid influence campaigns.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution. Use your influencers to help spread the word. SEO visibility. Paid influence campaigns.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

PRSay

MARCH 9, 2018

Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told. Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget.

Infographics 102

Infographics Fashion Advertising Advertising 102

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Local 62

Sword and the Script

SEPTEMBER 14, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.

Survey 88

Survey Media Relations Report Media 88

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Build a contact list of relevant journalists or influencers and use sites such as LinkedIn or Google.

How To 98

How To Ethics SEO Writing 98

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 133

Examples Software Pitching Tools 133

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

ISEBOX

APRIL 23, 2015

Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. You HAVE to ensure your press release stands out from the dozens of other stories they are pitched every day. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Writing 70

Contently - Strategy

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. What might this look like?

eBook 137

eBook Product Launch Software International 137

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

Contently - Strategy

APRIL 24, 2019

If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. Now LinkedIn is pitching an employee advocacy tool in this post.

Marketing 84

Marketing Employee Survey Social Media 84

Sword and the Script

FEBRUARY 3, 2018

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Does Blockchain Really Have Marketing Potential?

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Beyond PR

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 71

Media Automotive Resources Financial 71

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. What advice do you have for PR people who want to pitch you? . I get pitched all the time for stuff, and it’s either too promotional, doesn’t fit our voice or doesn’t fit our audience. What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. You can connect with Michelle on Twitter or LinkedIn. Finding the story in what we’re given to work with is one of the things we do best.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. And to encourage engagement, join ongoing conversations in relevant Facebook and LinkedIn groups to offer up your premium content or perhaps a link to your sticky content. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

SEPTEMBER 18, 2024

I think what kind of sparked us connecting was this LinkedIn post that you had put about a statistics post that you guys did. It’s LinkedIn posts that you talked about. When you say something like, it has no search volume, right, how are you confident in pitching something like this? Start formulating some questions.

Creativity 117

Creativity Digital PR Data Pitching 117

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. We can help you get started with our primers on Twitter & LinkedIn Analytics. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 10, 2015

Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Know how to write a killer pitch or press release? When in doubt, keep your image simple.

Infographics 60

Infographics Tools Writing Guidelines 60

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for four emails per day.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40