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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts.

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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

Local 89
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Building a Powerful PR Strategy for Startups: A No-Budget Guide

5W PR

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Your PR strategy should align with broader business goals.

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3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc.

Local 73
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The Seasonal Flu Will Heighten the Risk of Fearbola

Melissa Agnes

to work in collaboration with their respective municipalities and local government agencies to prevent and control Fearbola within their community. Infographic from the CDC: Flu or Ebola? However, it will NOT happen on its own. It is up to every single hospital, healthcare practitioner, health commission, ministry of health, etc.

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I’m in the Mood for a Good Holiday Story

Business Wire

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. How about a gift guide with ideas for aging parents and grandparents? Reporters need your multimedia content to create a compelling story.

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How to Effectively Communicate Your Rebrand

Cision

They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. For large companies, consider having brand ambassadors within each regional office who understand the brand journey and reasons why you’ve rebranded. Some rebrands are born out of backlash. Conclusion.