Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. . #4 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. How many news releases have landed you on the cover of a magazine? It isn''t sexy or groundbreaking -- even if it''s a shiny, social media news release. But it can be effective.

Infographics 98

Infographics Energy YouTube Mobile 98

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 183

Survey Marketing B2B Study 183

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We offer both a magazine and a podcast,” says Banham. Magazine articles are summaries of quick information,” notes Howard.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist.

B2B 117

B2B Consumer Marketing Survey 117

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

5W PR

APRIL 19, 2021

What catches one’s attention when they are flicking through a magazine or newspaper? Studies have shown that social media posts incorporating images get 2.3 Brands can experiment with different layouts—say banners, memes, infographics, etc. Surely it is stories accompanying professional photos that get one’s attention.

Infographics 88

Infographics Newspapers Study Branding 88

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” A lead form for a magazine’s free email newsletter is another. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report!

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. It’s a more editorial style that can make your white paper read like a magazine story. You don’t need to reinvent the wheel to find white paper topics that will resonate with your audience.

Writing 109

Writing Case Study Study Insurance 109

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links. Earned Links. 888 243 3470.

Google 113

Google Guidelines Web B2C 113

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Noticed an interview with the rival’s CEO in a well-known magazine? Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

The Hoffman Agency

JULY 26, 2017

AsiaOne is a complimentary news and lifestyle content portal that aggregates content from all Singapore Press Holdings newspapers, magazines and online platforms, as well as external content partners. Apart from indulging in everyone’ s favourite Italian treat (i.e., Before we begin, who IS AsiaOne?

Infographics 46

Infographics Pitching Newspapers Instagram 46

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Instead, they should read like an article you can read in the newspaper or magazine with timely, relevant information that would interest readers. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report.

B2B 70

B2B Study Marketing Survey 70

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Magazine offer some practical tips: Want To Make The Most Of Your Online Newsroom? Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Yet I knew it was a good story – a story with legs.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. Mainstream media coverage “doesn’t move the needle like it once did” because “readers have cocooned themselves in their algorithmically curated.”. “We

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

FEBRUARY 2, 2016

According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Trend #5: Bloggers promote their own content on social more than ever!

Blogging 48

Blogging Trends Brand Branding 48

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective.

Google 40

Google Trends Twitter Community 40

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. You post uplifting or funny or thoughtful memes on social media for them to like and share.

Publicity 82

Publicity Small Business Advertising Advertising 82

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? Providing a blog author’s name helps your company develop a following on social media, and also highlights talent within the company. 5 Reasons Your Blog Should Identify Its Authors.

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Additionally, many media outlets and websites need to include multimedia in their content. It was picked up by the Huffington Post, among other media outlets, and made its way to the cover of Time magazine.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. This example shows brand news about how IRONMARKETS has hired a new Social Media Specialist. So, take them as such.

How To 71

How To SEO Google Examples 71

Buzzstream

JULY 16, 2024

I’ve seen city studies get talked about in TV spots, magazines, municipal websites, and even Mayoral speeches! Look at social media. You can still do these types of searches without a paid media-based subscription through free search engines and social media. It’s something to brag about.

Study 62

Study Pitching How To Local 62

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129