Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Cision

APRIL 15, 2015

Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.

Infographics 120

Infographics Product Launch Content Marketing Video 120

The Hoyt Organization

AUGUST 9, 2024

Travel destinations and hospitality services are in extremely tough market competition. The Digital Marketing Institute reported that 78% of travelers think social media provides the most helpful travel information. To stay top of mind with consumers, an effective and well executed PR strategy is no longer optional, but essential.

Travel 77

Travel Tourism Industry Publicity 77

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends.

Examples 116

Examples Retail Energy Product Launch 116

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 137

eBook Product Launch Software Internal 137

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it to whatever else you’re doing marketing-wise. June: Plan Around Product Launches. Next year, don’t let it come to that. Plan ahead of time. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.

Writing 72

Writing Product Launch Infographics Pitching 72

Cision

APRIL 7, 2017

Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. It first helps to know the difference between a press release and a regular piece of content marketing. Press releases aren’t meant to act as marketing material for your company. What is a Press Release? Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. It’s the schedule that content marketers and PR professionals use to manage the flow of their content. Why does every marketing, PR and communications pro need one? Product Launches. Until recently, I didn’t. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Beyond PR

AUGUST 18, 2016

The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. In turn, establishing credibility will help inspire purchases of your products. Consistency.

Branding 40

Branding Brand Product Launch Guidelines 40

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Media Kits Are a Must-have.

Reputation 120

Reputation Branding Brand Product Launch 120

Sword and the Script

DECEMBER 29, 2015

12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. To the best of my knowledge, it’s the first (and only) documentary on content marketing. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? They should be an integral part of your marketing strategy. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). The short answer is, absolutely. Craft a Good Headline.

Writing 66

Writing SEO Google Local 66

Beyond PR

SEPTEMBER 27, 2016

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show. For example, if you’re a consultant that helps new brands with marketing programs, offer tips on social and position yourself as a resource.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

AUGUST 4, 2016

And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Instagram is a visual channel.

Social Media 40

Social Media Pinterest Media Marketing 40