5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. Pitching Journalists 32.

Digital PR 71

Digital PR Brand Branding SEO 71

Buzzstream

FEBRUARY 12, 2025

He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. And it yeah, let’s get into kind of the successes and measuring success. How do you measure success for your clients? Chris: Yeah, sure.

Digital PR 62

Digital PR Measurement SEO Google 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. But founders look to evolve to unearth ways to generate measurable impact with content. Want to hear from producers and hosts of radio broadcasts and podcasts?

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 91

Pitching Survey Journalism System 91

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Include them with your pitch to get the journalist interested in your story and increase the chances that they will cover your news. Multimedia is also appealing for journalists.

Infographics 120

Infographics Guidelines Creativity Pitching 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. 2015 B2C Content Marketing Trends. Leads and conversions.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch bloggers. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? Like, I’m fully on board for having the content-led outreach versus pitching like a PDF or something. Vince: Yeah. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software International 137

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 146

B2B Marketing Survey Software 146

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media? Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media? Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Who will use it?

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Web 111

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. New influence is transformative.”. Want 10x from your PR agency?

Infographics 63

Infographics Survey Consumer Study 63

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. The team measures which ideas resonate with the target audience and present the results to the client. The team reaches out to bloggers for input and to pitch the story. See the difference?

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 127

Marketing Content Marketing Advertising Advertising 127