Katie Paine's Measurement Blog

JULY 14, 2016

If you’ve ever seen or heard Katie Paine give a presentation, then you probably already know about her “6 Steps to Standards-Compliant Measurement.” ” However, what you haven’t seen (until now) is this infographic we created via Piktochart.

Infographics 40

Infographics Measurement How To 40

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In the world of content marketing, this is the presentation of the content. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Karen Freberg

APRIL 20, 2020

It is that time of the semester where we are all finishing classes, getting ready for finals, and helping our students prepare for their final client presentations. Today, we had our final presentations for my advanced SM strategy class, otherwise known as #FrebergSM, for our class client the Kentucky Derby Festival.

How To 69

How To Infographics Video Social Media 69

Contently - Strategy

SEPTEMBER 5, 2024

Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Many of them profile their actual customers, their challenges, and how Square has provided measurable benefits to their businesses.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

NOVEMBER 19, 2021

To determine if your content is right on target, take the following easy five question quiz developed by Torossian: Have you identified and narrowed down exactly what information you are trying to present? White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Develop appealing slide presentations and more! How to Measure Guest Posting ROI. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources.

Resources 120

Resources Marketing Small Business eBook 120

Cision

OCTOBER 26, 2016

With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Presenter: Steve Radick, VP, Director of PR, Brunner. Presenter: Fred Cook, CEO, Golin. Presenter: Al Chen, Co-Founder Cooperatize .

Conference 120

Conference International Internal Data 120

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award.

B2B 168

B2B Video Exercises Infographics 168

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. 3) The CMO Council infographic on CMO priorities.

Study 135

Study Survey Infographics B2B 135

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 7 Measurement. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 181

Survey Marketing B2B Study 181

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 93

Leadership Reputation Measurement Video 93

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency. PR plays a vital role here as well.

Financial 78

Financial Privacy Infographics Leadership 78

Beyond PR

OCTOBER 5, 2016

Don’t forget, though, to mind the SEC’s guidelines for the presentation of GAAP and non-GAAP measures when highlighting financials.). Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak.

Financial 99

Financial Video Guidelines Infographics 99

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. I often find a counterintuitive apprehension in the sharing of presentations. Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Each year we measure our success on whether YESS achieves its fundraising goal. In order to help educate the public on how duck adoptions help YESS, we created several infographics and videos that we posted throughout the months leading up to the race.

Media Relations 51

Media Relations Social Media Media Real Estate 51

Presspage

JUNE 27, 2017

Presenting social media content on your newsroom and press releases provides the opportunity to create a specific expectation on what to find on your social media channels, to show extra content that might be of interest to your visitor, and to present yourself as an organization that posts interesting content regularly.

Social Media 96

Social Media Infographics YouTube Video 96

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. The team measures which ideas resonate with the target audience and present the results to the client. Agile teams stick rigidly to deadlines but plan flexibly. See the difference?

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Media struggle for income gives rise to desperate measures.”.

Marketing 126

Marketing Content Marketing Advertising Advertising 126

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Presspage

AUGUST 15, 2017

the importance of measurability. This presents a new opportunity to PR practitioners - connecting with audiences via messaging tools. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 5, 2015

The basis of my recent presentation at the Social Media Rockstar event in southwest Minnesota, brought to life a question that might be at the tip of content marketers' tongues: How do we know what quality content really is and where to get started? market its recent content offer of a customer journey infographic. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71