Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value. A 2023 Gallup poll found that 72% of Americans worry about the privacy implications of new technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology. Create social videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Most of it is the exact same data you can get for free, and sometimes the reporting is LESS attractive.

Measurement 100

Measurement Analytics Google SEO 100

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Deirdre Breakenridge

MARCH 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? A comic wouldn’t try out new material before taking the temperature of the room, so why would you report PR results to your CEO or C-suite executive without knowing how much they know about content in general? Visuals (photos, infographics, etc.).

Communications 150

Communications How To Analytics Public Affairs 150

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Only 4% report budgets exceeding $20,000/month. Digital PR Growth 1.

Digital PR 71

Digital PR Brand Branding SEO 71

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 139

B2B Video Marketing Survey 139

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Buzzstream

NOVEMBER 6, 2024

Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).

Digital PR 83

Digital PR SEO Data Report 83

PR Matters

AUGUST 11, 2014

Your agency fails to deliver on its reporting and measurements. Daily results should be tallied into weekly summaries that are clear, easy-t0-view and include quantitative as well as qualitative evidence, as well as next step recommendations; monthly infographic-based reports should be delivered, then quarterly ones, and so on.

Agency 124

Agency Measurement Skype Reputation 124

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. The report says, “They’re looking inwards in recognition that to enable their organization to flow around the customer, they must challenge business as usual and inspire change.”. Want to Boost Revenues By 5.8%

Study 138

Study Survey Infographics B2B 138

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Social Media.

Trends 120

Trends Mobile Media Print 120

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 148

B2B Marketing Survey Software 148

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing. Create a social media content calendar.

Resources 120

Resources Marketing Small Business eBook 120

The Proactive Report

FEBRUARY 25, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 100

Digital PR System Video Twitter 100

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

JUNE 6, 2017

It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

Presspage

JANUARY 21, 2025

As Kerry Ludlam, Associate Director of Public Relations at the Shepherd Center, puts it: Reporters will appreciate that youve taken the time to understand their interests. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

Cision

OCTOBER 16, 2017

For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. Pitch reporters. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48