Presspage

JANUARY 21, 2025

Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis. Journalists will become frustrated and eventually stop reading your releases altogether.

Writing 78

Writing How To Product Launch Crisis 78

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! Influencer campaigns are less about driving sales and more about altering opinions and gradually steering a brand’s reputation.

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. Curious how it works? PR campaign.

Examples 104

Examples Brand Branding How To 104

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 103

Leadership Reputation Measurement Video 103

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar. Leta holds a B.A. in Marketing and a B.S.

Tools 125

Tools Analytics Software B2C 125

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. So if there’s an infographic on a page, it won’t read it.

Digital PR 62

Digital PR SEO Agency Infographics 62

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? Objectives must be specific and measurable. Measure and Improve. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads. Make the goal actionable.

Analysis 95

Analysis Infographics Internal International 95

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Bots are mainly seen as a threat for public debates and organisational reputation alike. 7 Measurement. . #1 Visualisation in communication. But only 4.6% have implemented advanced management processes. #2

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

JULY 18, 2024

Brand awareness and trust The first line of defense in the cyber tech industry is forging a strong brand reputation. Crisis communication and management Despite the best preventive measures, cyber attacks can still occur. The communication can also focus on the measures the company is taking to prevent similar incidents in the future.

Industry 78

Industry Crisis Communications Crisis Infographics 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. SimilarWeb) (48%).

Survey 183

Survey Marketing B2B Study 183

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Common ones include: Blogs. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JULY 5, 2023

And we know that people are turning to reputable websites for the information they need. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. As marketers, we can agree that compelling, conversion-focused content is a cornerstone for your digital presence.

How To 71

How To Infographics Web Data 71

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. She also shares what her creative team lean towards infographics for: Lengthy how-to guides where step-by-step visuals are key.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

ReimaginePR

AUGUST 29, 2016

You can curate a positive reputation as a brand that always answers back. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates. On social media, you shouldn’t hog the conversation, or else it’s not really a conversation, is it?

Social Media 149

Social Media Marketing Media Facebook 149

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. It’s the perfect combination of rapid response, informative content, genuine care, and a little humor thrown in for good measure. Social media has undoubtedly transformed the way brands serve and interact with customers.

Customer Service 60

Customer Service Social Media Media Infographics 60

Presspage

AUGUST 15, 2017

the importance of online reputation management. the importance of measurability. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

JANUARY 30, 2015

Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. You can download the full infographic of the 15 skills here. SF: Online Reputation Management. Reputation Management has always been a core PR function.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

NOVEMBER 6, 2024

By focusing on content that boosts brand reputation, you can create a stronger, more sustainable PR and SEO impact over time. We’re not doing any kind of guide infographics or anything like that because we’ve seen less success. Sadly, I don’t think my video about infographics pitching will hold up anymore.

Digital PR 83

Digital PR SEO Data Report 83

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. The goal is to build reputation, increase awareness, and deepen the emotional connection that’s critical to high-value decision making. You can download a copy here. In the meantime, here’s a summary.

B2B 60

B2B Report Case Study Infographics 60

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. In contrast, traditional PR has broader metrics to measure public perception and sentiment. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Presspage

JANUARY 21, 2025

Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis. Journalists will become frustrated and eventually stop reading your releases altogether.

Writing 78

Writing How To Product Launch Crisis 78

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation.

Retail 62

Retail Marketing Advertising Advertising 62

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Make sure that they align with the needs of your business. Extra Services.

Writing 52

Writing System Automotive SEO 52

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71