Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. When you give SEO proper attention, you’ll see the effects on all of your content, old and new. Marketers trip up, however, when they plan branding and SEO efforts separately. This is brand awareness in action. When your content ranks low on search.

Branding 111

Branding Brand How To SEO 111

PR 20/20

JUNE 27, 2017

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Related Read: Content-Based SEO for Blogging.

SEO 60

SEO Engineering Blogging Infographics 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. SEO visibility. Measurement. Here’s what you need to know: How to set a measurable goal. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. SEO visibility. Measurement. Here’s what you need to know: How to set a measurable goal. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Infographics. SEO visibility. Measurement. Here’s what you need to know: How to set a measurable goal. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing. In short, it’s a mess.

Branding 88

Branding Brand SEO How To 88

Sword and the Script

DECEMBER 22, 2020

PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”. Source: PR Measurement ). SimilarWeb) (48%).

Survey 173

Survey Marketing B2B Study 173

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 135

eBook Product Launch Software Internal 135

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! From there, outline your specific goals, making sure they’re measurable and achievable. In other words, you need a content strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. If you do not yet have SEO under your belt make it a priority. DOWNLOAD THE INFOGRAPHIC Need help? These are the top 10 insights from the report: Trust in Authorities is Eroding Worldwide. The Trust Gap Widens.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. If you do not yet have SEO under your belt make it a priority. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. PR Lessons .

System 100

System Training Engineering Employee 100

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. How do I balance an SEO content strategy with the overall content strategy planning?

Strategy 59

Strategy SEO Infographics Meeting 59

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a primer on keyword selection for SEO, have a look at this article. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. Even this somewhat dated statistic shows what competition is like for online readers.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search rankings and SEO. I like to see things like case studies and infographics freely accessible.

B2B 117

B2B Mobile Content Marketing SEO 117

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Mastering how to optimize online content for sharing, click-thrus and SEO findability is only half a marketer’s battle – what about the quality of your content? Social Media Measurement' Spark conversation with comments.

Social Media 97

Social Media Media YouTube Facebook 97

Contently - Strategy

SEPTEMBER 5, 2024

It helps your SEO efforts Establishing credibility isn’t only important for customers, though. It’s also key for search engine optimization (SEO). Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor.

Case Study 52

Case Study Study Storytelling Infographics 52

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. Common ones include: Blogs. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

NOVEMBER 6, 2024

By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences. By focusing on content that boosts brand reputation, you can create a stronger, more sustainable PR and SEO impact over time. And that was kind of an aha.

Digital PR 83

Digital PR SEO Data Report 83

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Video 96

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read! John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It’s also really important for SEO.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Contently - Strategy

JULY 12, 2024

Experiment with new formats, like video, infographics, or illustrations to increase engagement. But if you want to improve search-engine performance, make sure to include SEO-specific tactics in your content refresh. How do you measure the success of a content refresh in terms of user engagement? Ensure images load quickly.

How To 52

How To Engineering Guidelines Google 52