Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

JANUARY 29, 2025

According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success. This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

PR 20/20

OCTOBER 5, 2016

Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. So what exactly do the studies say? One of the most notable studies on influencer marketing is the one conducted by Augure. One of the most notable studies on influencer marketing is the one conducted by Augure.

Infographics 84

Infographics Marketing Product Launch Study 84

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time. The important part of measurement is tying the metrics back to the purpose.

B2B 139

B2B Video Marketing Survey 139

Buzzstream

JANUARY 28, 2025

The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). In our study, 51% of respondents dont know their average cost per link. Ahrefs Domain Rating (DR) is used by 84% of digital PRs to measure a links authority. 10% of digital PRs dont measure relevance at all. Industry Challenges 4.

Digital PR 71

Digital PR Branding Brand SEO 71

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prowly

FEBRUARY 3, 2025

Taking this approach to your brand study helps you uncover the overall sentiment toward a product or idea, identify who is interested in your offerings, and gain additional valuable insights. Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research.

Examples 104

Examples Branding Brand How To 104

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. Study your audience It’s time to dig deep and learn about your customers. What should I do if my content measurement indicated the content we’ve created is not performing as expected? Who are they? and behavior patterns.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Every strategy needs goals so that you can measure your progress. So when you put your plan together remember to set goals that are specific, have a time component and can be measured.

Digital PR 113

Digital PR System Infographics Banking 113

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. PR measurement. B2B prospects want published pricing.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 80

Creativity Study Survey Advertising 80

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study.

eBook 137

eBook Product Launch Software International 137

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Every strategy needs goals so that you can measure your progress. So when you put your plan together remember to set goals that are specific, have a time component and can be measured.

Digital PR 100

Digital PR System Video Twitter 100

Beyond PR

JANUARY 5, 2017

Infographics. In order to view these measurable results, they embedded a lead generation form into their PR Newswire release to effectively track leads and viewed PR Newswire’s Visibility Reports to get in-depth analytics on viewership and engagement mapped to their organizational goals.

Case Study 55

Case Study Study B2C Infographics 55

Buzzstream

NOVEMBER 6, 2024

link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. I mean, you, uh, did a couple great studies on kind of the impact that you saw across your clients, I think that’s what you’re referring to that like 10 or 20 percent decrease. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

Infographics 78

Infographics Engineering Comparison Case Study 78

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Pull out all the stops.

B2B 137

B2B Mobile Content Marketing SEO 137

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Stern + Associates

AUGUST 13, 2014

Debrief on research studies and results to ensure understanding of the implications, and confidence in talking about them. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured?

Leadership 103

Leadership Reputation Measurement Video 103

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Most of their infographics only cost 1 credit, which is $345. (It Many are perfect for a city study type post, which Jodie Booras outlined in our city study post. Can we study how long these resolutions last?

Digital PR 62

Digital PR Pitching Study Google 62

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference International Internal Data 120

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. That’s why attribution models are so vexing.

Creativity 67

Creativity Marketing Analytics Measurement 67

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 109

Writing Case Study Study Insurance 109

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 7 Measurement. 1 Visualisation in communication. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 112

Education Employee Measurement Agency 112

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108