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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Resonate (Disclosure: Client Platform).

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

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Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018.

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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Earned Media.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. How can you do this? GOOGLE ANALYTICS.

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Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10

Sword and the Script

Rather than chasing a buyer, he advises, indeed teaches, growing sales teams systems and processes to “ qualify hard and close easy.”. Pitchford had to say about sales, process, the “buyer’s system” and the continuous effort for sales and marketing alignment. The Sandler Selling System was developed by David H.

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5 Digital PR Tips to Boost Your Business

The Proactive Report

A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. How to create a Twitter list.