Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use storytelling techniques to make content more memorable. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

DECEMBER 22, 2017

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement? In terms of getting noticed? AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

AUGUST 12, 2024

Hesitation to adopt new security measures or trust cybersecurity firms with their data is a common result. This content can take various forms, including blog posts, infographics, videos, and educational webinars. This lack of understanding can breed fear and skepticism.

Industry 78

Industry Education Infographics Data 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Include videos but keep them short. Once your holiday season is over it will be time to measure the success of your work.

Infographics 154

Infographics Travel Product Launch Video 154

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here. .

Marketing 255

Marketing Infographics Video Content Marketing 255

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics SEO Infographics Software 228

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

NOVEMBER 19, 2021

Create video tutorials. White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

SEPTEMBER 5, 2024

Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Many of them profile their actual customers, their challenges, and how Square has provided measurable benefits to their businesses.

Case Study 52

Case Study Study Storytelling Infographics 52

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Is it the number of eyeballs on a particular page or click-throughs on a CTA?

Strategy 59

Strategy SEO Infographics Meeting 59

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. In particular, short form videos are booming in PR trends. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

DECEMBER 28, 2022

Video may be the most trusted content in B2B . A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem.

B2B 113

B2B Marketing Survey Software 113

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. A multimedia gallery with images and videos. Each asset should have an embed code for instant use.

Digital PR 100

Digital PR System Video Twitter 100

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. In that case, you may consider an interactive infographic that offers plenty of resources to establish yourself as the thought leader in their area of interest. But does it work?

How To 71

How To Infographics Web Data 71

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Is your story best told through video? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. What do you hope to accomplish? Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 112

Education Employee Measurement Agency 112

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Don’t think just “clips and coverage.”

B2B 168

B2B Video Exercises Infographics 168

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software International 137

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Its videos and tutorials are targeted to every level of technical know-how and are highly specific. How to Measure Guest Posting ROI. Create a social media content calendar. Design a website. How to Get Exposure and Links Using HARO.

Resources 120

Resources Marketing Small Business eBook 120

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. If your audience is mostly older users, you might want to use bigger fonts, whereas sites for kids’ products should have less text and more images.

Brand 117

Brand Branding Infographics Analytics 117

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Contently - Strategy

OCTOBER 4, 2023

.” Content strategy requires strong investment in anchor assets like eBooks, webinars, and podcasts in order to leverage those larger assets for atomized outputs like blogs, social posts, videos, and infographics. That’s what content needs to serve.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52