5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

JANUARY 16, 2015

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Katie Paine. Happy weekend!

Web 40

Web Leadership eBook Infographics 40

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Not defining your target audience. Using too many tools.

Content Marketing 110

Content Marketing Print Analysis Data 110

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software International 134

Cision

OCTOBER 16, 2017

The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Finally, data should be used to measure what worked for any given campaign. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 7 Measurement. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

B2B 113

B2B Marketing Survey Software 113

Presspage

AUGUST 15, 2017

the importance of measurability. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 173

Survey Marketing B2B Study 173

PR 20/20

JULY 5, 2023

Interactive content is content that encourages a web user's participation along with sharing information, thereby changing the content experience from passive consumption to active engagement. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. But does it work?

How To 71

How To Infographics Web Data 71

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Encourage more prospects to download content such as a white paper, e-book or infographic. Social Media Measurement' Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 82

Leadership Reputation Measurement Video 82

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. The Case Supporting Gated Content.

B2B 117

B2B Mobile Content Marketing SEO 117

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. In contrast, traditional PR has broader metrics to measure public perception and sentiment. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Read more: What is PR? Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Asana streamlines communications through a web and mobile app that eliminates the clutter. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Asana : Avoid the dreaded, never-ending email thread.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read! John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

Konnect Agency

JUNE 8, 2022

If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Analyzing Your Refresh.

Branding 52

Branding Brand Mobile Analysis 52

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Additional Findings from the JOTW Survey. I believe social media is mostly a paid channel.

Survey 70

Survey Trends Communications Storytelling 70

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. That doesn’t mean our job to generate more awareness stops. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

JANUARY 6, 2015

Is it website or Web site? From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others. There are no signs that this is slowing either.

Creativity 76

Creativity Study Survey Advertising 76

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62