ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Only 4% report budgets exceeding $20,000/month.

Digital PR 71

Digital PR Branding Brand SEO 71

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. To read the 2023 State of the Media report, visit Cision.

Branding 145

Branding Brand Infographics How To 145

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. That’s because you’re not giving them what they want. Deliver Data.

How To 84

How To Pitching Comparison Survey 84

Buzzstream

NOVEMBER 6, 2024

Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.

Survey 88

Survey Media Relations Report Media 88

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 92

Pitching Survey System Journalism 92

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Brand 120

Brand Branding Media Infographics 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

The Proactive Report

JULY 31, 2017

Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. The post How Content Makes Loyal Fans: Part One appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Pay for social ads aimed at a targeted audience.

Engineering 188

Engineering Interviews Infographics Social Media 188

Prowly

FEBRUARY 26, 2025

Track online PR, analyze link building activities, and keep tabs on the digital space with a robust media database, PR CRM, media monitoring, and PR reports. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.

Pitching 140

Pitching Infographics B2B Study 140

Onclusive

MAY 10, 2018

” “Muck Rack allows me to see, in real time, which reporters are tweeting about topics that are important to my clients’ business,” says Alysha Light of Flight PR. It’s a great listening tool to ensure your pitches are targeted.” ” This is a PR boon.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

But do use it in a pitch to a morning talk show. ” Trade pieces in discrete verticals can also be very effective as part of a pitch to a B2B publication with a wider audience. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Repurpose the content.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. It Gets You On Reporters’ Radar. Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Cision

MARCH 8, 2016

Get Cision’s free State of the Media 2016 Report! Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. Ensure a Mobile-Friendly Experience.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Then, build questions around it that would make good fodder for reporters. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Pitch your client to appropriate media to discuss the survey in a greater context. Don’t stop with a press release.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

MARCH 5, 2025

While GrubHubs goal may not have been to gain coverage for their report, using search traffic to your advantage will help get the most out of your content strategy. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. And who says no to free links!?)

Digital PR 62

Digital PR Pitching Study Google 62

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Interestingly, MRI-Simmons reports that while more than 80% of 100+ national magazines have lower readership than they did 10 years ago, nearly 90% of those magazines have maintained or increased readership over the past two years.

Media 103

Media Radio Print Newspapers 103

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Note: all graphics via the report. One reporter said, “99% of those emailing me have never read a story I wrote.” infographics, 39.3% Access your copy here. A few takeaways. A few takeaways.

Report 52

Report Trends Media Infographics 52

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. And surely there is some news that might be more effective pitched in video format. If your key reporters prefer quick, hand-written notes sent via carrier pigeon, invest in a rooftop coop.

Infographics 98

Infographics Energy YouTube Mobile 98

5W PR

SEPTEMBER 7, 2021

Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. As long as the pitch is relevant to the interest of the journalists, it’s more than likely to reach their eyes.

Pitching 88

Pitching Infographics Social Media Employee 88

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. The Bulldog Reporter article links to a registration page to download the complete report. 2) Best to Pitch in the Morning says Reporter Survey. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Journalism 60

Cision

APRIL 23, 2015

Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters. According to Cision’s State of the Media 2015 Report , nearly two-thirds of journalists and bloggers regularly use video- and image-based content. Giving it them up front, may help you land a placement.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 117

Software Reddit Marketing Survey 117

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. Gather a portfolio of past success.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. He/she] is available to elaborate further on the findings in this report. [He/she]

Pitching 87

Pitching Infographics Survey Resources 87