Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. Consistently producing quality content positions your brand as a thought leader in your industry and contributes to its overall reputation. So what can you do to set your brand apart from the masses? It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can also create a pitch and use AI support to make it even more successful. Trust is the foundation of lasting customer relationships.

Measurement 104

Measurement Tools Brand Branding 104

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

SEPTEMBER 13, 2024

A positive mention in a reputable publication can dramatically boost a hospitality business’s reputation and attract new customers. T hen, the organization can start pitching relevant stories and providing journalists with newsworthy information that aligns with their beat.

Media 78

Media Hotels Reputation Crisis Management 78

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. That’s how we would pitch. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

Buzzstream

NOVEMBER 6, 2024

By focusing on content that boosts brand reputation, you can create a stronger, more sustainable PR and SEO impact over time. It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

JULY 15, 2024

Through strategic communication, education, and reputation management, healthcare PR agency professionals are able to make sure that healthcare providers can navigate the complex world of information dissemination, fostering a sense of transparency and building a positive public image.

Healthcare 78

Healthcare Communications Community Infographics 78

Buzzstream

JULY 16, 2024

Like any reputable content, they inform a target audience. For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page.

Study 62

Study Pitching How To Local 62

Sword and the Script

SEPTEMBER 14, 2019

The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Most journalists (65%) prefer to be pitched before 11 a.m. 73% of journalists are OK with receiving a follow up to a pitch they didn’t initially respond to. Credible sources.

Survey 88

Survey Media Relations Report Media 88

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Product Launch Brand Branding 120

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. “At Siege we like to make 100 percent sure that the people we’re reaching out to are a good fit for the piece we are pitching.

Data 120

Data SEO Groups Pitching 120

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Trends 105

Trends YouTube Video Social Media 105

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Commitment: Think about your commitment.

Leadership 52

Leadership Infographics Resources Social Media 52

The Proactive Report

JANUARY 30, 2015

Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here. SF: Online Reputation Management. Reputation Management has always been a core PR function. Reputation Management will become part of risk management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

The Hoffman Agency

JULY 26, 2017

At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. In reality, the success rates of our efforts don’t always match the regularity of our outreach — on a few occasions we’ve even found our pitches being passed over, or worse … ignored.

Infographics 46

Infographics Pitching Newspapers Instagram 46

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years.

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 15, 2024

Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage. Then it’s just a matter of getting your team together.

How To 71

How To SEO Google Examples 71

Buzzstream

APRIL 10, 2019

There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? You definitely don’t want to damage your reputation or get blacklisted from future posts in a prevalent community. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

How To 48

How To Media Print Real Estate 48

Beyond PR

AUGUST 12, 2016

Content should go beyond a sales pitch. Keyword stuffing makes your content read awkwardly and negatively impacts your reputation. Or take the most important statistics from your research to build an infographic. A white paper can easily be split up into blog articles and social media posts to give it more momentum.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Prowly: an all-in-one PR tool that helps build relationships with journalists while managing your brand's reputation. As a result, you're competing against hundreds of pitches in a limited space.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

AUGUST 13, 2018

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. For example, if a journalist has just covered the most common bad sleep habits, they will be unlikely to be interested in your infographic about “The Five Most Common Bad Sleep Habits”.

Google 117

Google Measurement Advertising Advertising 117

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Creating content around these growing trends makes your pitch much more valuable.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Creating content around these growing trends makes your pitch much more valuable.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

An added benefit of verifying email addresses before sending —especially in the case of bulk emailing— is that it reduces the number of bounced emails, which is critical to maintaining a good sender reputation and avoiding being marked as spam. Creating content around these growing trends makes your pitch much more valuable.

Tools 62

Tools SEO Analysis Google 62

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Writing 40