PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 105

Infographics SEO Writing Pitching 105

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Cision

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles.

How To 198

How To Real Estate Web Case Study 198

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. PR takes on content and SEO duties. “PR

Survey 173

Survey Marketing B2B Study 173

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Infographics. SEO visibility. Pitch bloggers. Pitch reporters. Finding sentiment, intent and other actionable insights. Collaboration. Digital PR practitioners must share data and work with other teams in the organization.

Digital PR 100

Digital PR Analytics Measurement SEO 100

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. We then determine how exactly the content we are pitching will be of interest to them. Ross Hudgens, Siege Media.

Data 120

Data SEO Groups Pitching 120

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. SEO Rankings Digital PR and SEO work well together. This approach gives many more cities and publications to pitch.

Study 62

Study Pitching How To Data 62

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. For a primer on keyword selection for SEO, have a look at this article. We recommend pitching your posts to industry publications hungry for guest content. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

JANUARY 14, 2017

Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Journalism 60

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Gaining Organic SEO Traffic. What Is a Press Release? How to Send a Press Release: Engaging Content.

How To 98

How To Ethics SEO Guidelines 98

PRSay

MARCH 9, 2018

Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more. Instead of pitching an idea for a reporter to conceptualize and publish, we can create, own and broadcast our client’s stories and tell them the way we want them to be told. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Search engine optimization (SEO). Some examples of content marketing include: Infographics. M arketing can be a lot like dating.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Infographics Analysis Writing 103

Buzzstream

NOVEMBER 6, 2024

By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences. By focusing on content that boosts brand reputation, you can create a stronger, more sustainable PR and SEO impact over time. And that was kind of an aha.

Digital PR 83

Digital PR SEO Data Report 83

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Dave Mona’s deep integrity and personal character still takes my breath away. Oh, and our Halloween parties are legendary.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JUNE 4, 2019

Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%). Learn more: report registration page ; PR News infographic. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention.

Software 99

Software Reddit Marketing Survey 99

Contently - Strategy

DECEMBER 29, 2022

Example: If you publish a new article to your site, notify the content marketing team and everyone involved in the project (designers, SEO specialists, campaign planners, and social media managers) with a URL or attachment and a short message. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 135

eBook Product Launch Software Internal 135

PR Fuel

OCTOBER 16, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. This will increase the likelihood that they’ll accept your pitches and publish your press releases. They Build SEO. Press releases are also another kind of unique and valuable content for your website.

Infographics 52

Infographics SEO Writing Pitching 52

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. In this post, we are talking about link quality from an SEO perspective. Note: If you create off-topic content and get links from the same off-topic sites, this doesn’t help your case for SEO.

How To 71

How To SEO Google Examples 71

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response. Photo credit: Flickr, Ian T.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

APRIL 13, 2017

In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.

Media 71

Media Automotive Resources Financial 71

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

PR Fuel

JULY 5, 2020

They can also include photographs, media, or infographics depending on the topic. Press Release SEO. Not only does this act as a timeline for all your achievements, events, and changes within the company, but it also helps boost your website’s search engine optimization (SEO). Concise Conclusion. Backlinks.

Writing 52

Writing How To SEO Infographics 52

Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45