Sword and the Script

MAY 19, 2015

The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers. The Social Times recently published an infographic by a UK-based software company called SDL. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ImPRessions - Crenshaw Communications

JULY 21, 2017

One of the challenges PR people face daily is coming up with new or original ideas for story pitches, blog posts and other content. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Come up with fresh content ideas. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Frederik Vincx

FEBRUARY 16, 2016

This concept has been fundamental to software development for years. The team reaches out to bloggers for input and to pitch the story. Additions of an infographic and Slideshare presentation guide even more people towards the e-book. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx.

Software 60

Software Infographics Measurement Meeting 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Analytics 147

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website.

Examples 133

Examples Software Pitching Tools 133

Prowly

FEBRUARY 13, 2025

TRY OUT YOUR KPI TRACKING SOFTWARE FOR FREE What are the metrics to measure brand awareness? #1 Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can also create a pitch and use AI support to make it even more successful.

Measurement 104

Measurement Tools Branding Brand 104

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. If they’ve never used a piece of software before or they need a refresh, hop on a screenshare call and walk them through it. Style guide and pitch guide. Set rules for communication.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 146

B2B Marketing Survey Software 146

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Email, Slack, Teams, and project management software are great for this.) The sales team to use in upcoming sales efforts such as pitch meetings. What might this look like?

eBook 137

eBook Product Launch Software Internal 137

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Remember, this is all in good fun.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). billion PR software market. billion PR software market. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 95

Software Banking Technology Corporate 95

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. Doing that with a dozen core pieces of software is a lot easier than managing 30. Using too many tools. Analyzing the wrong data.

Content Marketing 111

Content Marketing Print Analysis Web 111

ISEBOX

APRIL 23, 2015

Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. You HAVE to ensure your press release stands out from the dozens of other stories they are pitched every day. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Writing 70

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 103

Resources Infographics Analysis Writing 103

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. An example comes from B2B software, of all places.

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. What advice do you have for PR people who want to pitch you? .

Meeting 69

Meeting Media B2B Transportation 69

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles. If you sell software, your gut instinct will tell you to just list all the features you’ve built.

Case Study 110

Case Study Marketing Study Content Marketing 110

Solo PR Pro

OCTOBER 18, 2022

It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. We have invested in state-of-the-art digital marketing and PR software, and we build campaigns based on the goals of our clients. The world of media relations is changing. Today’s landscape is a lot more challenging.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. The kinds of pages you are looking for are: Roundups/Lists Reviews Resources Recommended Links Recommended Tools/Software Last, you’ll want to Highlight unlinked and add your website.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Visit Duration, all of which can help determine whether or not a site is worth investing your time in pitching.

Tools 62

Tools Blogging Pitching Google 62

Frederik Vincx

DECEMBER 11, 2015

Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Although it was originally applied to the manufacturing process, many software development teams and service businesses have now adopted Kanban too. Reasons: Team has no overview of who is getting pitched.

How To 60

How To Software System Employee 60

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Conducting media monitoring analysis.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

OCTOBER 31, 2017

When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch.

Resources 62

Resources Infographics Analysis Writing 62

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Breaking news and trending topics can also be leveraged to generate interest. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

SEPTEMBER 27, 2016

Infographics or images with quotes relevant to the show. A tempting way around this is to rely on scheduling social media updates through a software platform. You never know when you’ll stumble upon a journalist asking for a live pitch idea via Twitter! Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. Ideation just means pitching or brainstorming. Most media companies tend to separate search data from the pitch process, drawing a line in the sand between the science and art of publishing effectively. ” Ideation. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc.

Analytics 132

Analytics Data-Driven PR Data Software 132

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. If they visualized the data in a chart or infographic. The possibilities are endless with data, and they can be sliced and diced any way. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Report 106