Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. before sending any pitch.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

JULY 27, 2024

Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Align your pitches with these trends to stay relevant and capture the audience’s attention.

Media 130

Media Pitching Local Training 130

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. PR pros “sent an average of 16 pitches per day to journalists, as compared to 14 in March.” Probably not.

Pitching 92

Pitching Survey Journalism Technology 92

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. That’s why we invest in key areas of our technology to improve the way communicators and journalists work together.

Media 149

Media Pitching Data Technology 149

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ImPRessions - Crenshaw Communications

MAY 6, 2016

Recently, we were pleased to begin such a relationship with Modern Marketing Exchange , an online publication and weekly newsletter focused on innovation and new technology for marketers and filled with short, punchy and relevant pieces. What constitutes a great pitch for you? How do you characterize Modern Marketing Xchange?

Infographics 120

Infographics Technology Pitching Education 120

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.

Pitching 140

Pitching Infographics B2B Study 140

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. They not only take your brief and turn it into questions that are most likely to return newsworthy results, they also provide a Pitch Guide.

Tools 147

Tools Radio Data Analytics 147

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.

Brand 120

Brand Branding Media Infographics 120

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.

Creativity 150

Creativity Web Social Media Data 150

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. For our newest findings, check out the State of the Media 2016 Report! So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Want to learn more ways to build relationships with influencers? Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

APRIL 16, 2025

Use the Preply at a party test: if your brand wouldnt “talk about it” authoritatively in real life, dont pitch it. Use PRs native to the country when pitching internationally. That’s how we would pitch. So if there’s an infographic on a page, it won’t read it. Vince: I love that. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

Shift Communications

SEPTEMBER 18, 2017

Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 117

Software Reddit Marketing Survey 117

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. However, you have to learn how to use the tools and the technology. Infographics. Pitch bloggers. Pitch reporters. Believe me, there is a lot to learn. Identifying audiences. Data mining.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

5W PR

JUNE 11, 2024

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Exclusives matter. “76%

Survey 88

Survey Media Relations Report Media 88

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is a pitch almost entirely devoid of value for my audience.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Content marketing Developing informative blog posts, infographics, and educational videos on relevant health topics positions the organization as a resource for patients and the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

JULY 15, 2024

That includes things such as blog posts, infographics, and videos. These types of efforts include promoting the institution’s investment in cutting-edge technology, research initiatives, and specialized programs. This can involve pitching stories about breakthroughs, successful treatments, and community outreach initiatives.

Healthcare 78

Healthcare Communications Community Infographics 78

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. There are a lot of technology vendors out there pitching better collaboration. In 1999 I was introduced to an emerging nightmare in high-tech PR.

Creativity 62

Creativity Infographics B2B Corporate 62

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Client retention.

Software 95

Software Banking Technology Corporate 95

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools. Clearly, choice is not an issue.

Content Marketing 111

Content Marketing Print Web Analysis 111

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If they visualized the data in a chart or infographic. What would be even better?

Data 106

Data Meeting Measurement Report 106

wiredPRworks

APRIL 20, 2021

infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus Pitching in a Pandemic. Be a trendspotter – tip them off on what’s to come Time it right. images, 44.6%

Report 52

Report Trends Media Infographics 52

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Directing readers to the new content asset in a regular email newsletter.

eBook 139

eBook Product Launch Software Internal 139

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. What advice do you have for PR people who want to pitch you? .

Meeting 69

Meeting Media B2B Transportation 69