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That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. Focus on writing quality – even in the pitch.
As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.
Here are some compelling reasons why tech PRs should embrace the trend. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch.
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Use media monitoring tools to track mentions of the brand, competitors, and industry trends.
For a quick look at what’s in the study, check out the infographic below. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches! With data from journalists in 11 countries, including the U.S.,
And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.
Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8
A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. You could also create a roundup post if you get enough media mentions.
As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? But with so much constant change, how can your brand keep up?
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? The interactive infographic.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%).
As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I become a mini-expert on the journalist I’m pitching. before sending any pitch. How did you get your start in PR?
Creating Timely Pitches Timing is crucial when it comes to media pitches. Here’s how you can plan your pitches around the Olympics: Pre-Olympics : Focus on preparations and anticipation. Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics.
As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. So the following presentation looks at the trends impacting our industry and how to capitalize on them. It covered a lot of content in a short period of time, but my goal was to prove out a premise. But it sure beats extinction.
Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.
Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Go beyond identifying trending topics and breaking news. Visualize Stories.
link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. link] Transcript Below is a semi-edited transcription of our conversation.
It seems every few years I hear this but the retro-trend never actually see it materialize. The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers. by Frank Strong. Bellbottoms are coming back in style.
Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.
Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Agencies and clients alike need to be monitoring current trends in the industry. Have an engaging pitch. It’s not always easy.
With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.
In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. As they try to make their content more interactive and share-able for their audiences, journalists are incorporating more elements like images, videos, and infographics.
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.
Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.
Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics.
Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. You can also create a pitch and use AI support to make it even more successful.
Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” It’s a great listening tool to ensure your pitches are targeted.” “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) ” This is a PR boon.
Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.
PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. From website traffic and social media analytics to interesting sales trends about your customers, the data you have may help you to pitch interesting story angles to the media.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.
For example, I found this great study on food delivery trends based on proprietary data from GrubHub. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories. Then, work Google Trends into your daily routine.
If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.
PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.
Here are four steps to pitching reporters and getting coverage from your upcoming conference. When planning your brand’s conference, think about what interests your target audience, including any emerging best practices or trending topics. Want to make the most of hosting industry events? Brainstorm and Plan.
Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.
” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.
Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.
Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics.
Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Be thoughtful in constructing questions.
Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog. I''ll be posting my slides, as well as an infographic on the evolution of the news release, here as early as tomorrow.
T hen, the organization can start pitching relevant stories and providing journalists with newsworthy information that aligns with their beat. More specifically, that means the stories should be tied to current trends, events, or seasons and offer a fresh perspective or angle.
Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image.
Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Want to learn more ways to build relationships with influencers? Images inspire sharing.
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