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My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image. Focus on writing quality – even in the pitch.

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Infographic: How Journalists Use Social Media in 2016

Cision

As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Here are some compelling reasons why tech PRs should embrace the trend. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch.

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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Use media monitoring tools to track mentions of the brand, competitors, and industry trends.

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Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

For a quick look at what’s in the study, check out the infographic below. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches! With data from journalists in 11 countries, including the U.S.,

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

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Top Trends From State of the Media 2016

Cision

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

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