ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest. Yes, it happens. A backup content creator.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Five years ago, when I was really getting my feet wet in PR, we relied on calling and emailing reporters.

Reddit 120

Reddit Social Media Pitching Comparison 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 183

Survey Marketing B2B Study 183

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Print Measurement 73

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface. Content campaign.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Critical Mention

SEPTEMBER 21, 2018

However, according to multiple reports conducted in the past year, this is not the case. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Analytics Privacy 84

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. These reports will also give you some vital data about your readers. Call to Action.

Small Business 98

Small Business Writing Engineering Infographics 98

Solo PR Pro

OCTOBER 4, 2022

All three apps include robust reporting options, plus mobile apps so you can track those client lunches and press events. If you regularly find yourself typing lengthy, detailed emails to clients and co-workers, or popping into 10-minute meetings to explain how to run that one report (again), then you need Loom.

Tools 71

Tools Infographics Pitching Google 71

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Contently - Strategy

AUGUST 22, 2019

Take the brand’s annual back to school report for example. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 107

Banking Content Marketing Examples Industry 107

PRSay

AUGUST 23, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Christian Salow’s website altii.de mainly reports on financial matters and he noticed that blue creates trust and people are more inclined to read a text in a layout with pictures that are mainly blue. Infographics for instance, work very well for illustrating statistics and other technical content.

Video 60

Video Financial Infographics Web 60

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Multimedia & crisp communication. An innovative way of sharing information is what the media looks for.

Google 40

Google Trends Twitter Community 40

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Journalistics

MARCH 2, 2013

Finally, if you know how to use analytics tools – either those built into the platforms or third-party apps for reporting on audience growth, community activity, or traffic generated from these platforms, even better. If you used these social platforms to build an audience for a client during an internship or coursework, even better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). For example: One team member discusses a blog post with a client, outlines it, writes it, publishes, schedules promotion on social media, sets up metrics, and reports to the client.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Are you taking your target audience behind-the-scenes with a podcast, infographic, video, event or webinar that they, and only they, can access for a limited time? According to Billboard magazine, fans “want the full and complete Taylor Swift experience, and that experience includes buying the album.”.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology. Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails. Begin by reviewing reporters who cover these annual rites every year. Here’s a guide to coming up with solid PR ideas that can be implemented immediately. Scare up some Halloween PR.

Film 180

Film Small Business Pitching Comparison 180

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. Research for this report was compiled in May 2020. Reports + Data Are the Biggest Differentiators. However, they can break new ground and build an audience simply by reporting on the research and innovations being developed inside their own company. “In

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. So I was a fresh-faced reporter, you know, just writing on council news and stories like cat stuck up a tree. As a reporter. And that was probably 11 years ago now.

Pitching 62

Pitching Energy Journalism Newspapers 62

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Print 42

Print Marketing Guidelines Wikipedia 42

Sword and the Script

OCTOBER 22, 2016

When a staffer for a mayoral candidate running for election in Mobile, Alabama, spotted an unfortunate article about his beloved city in the Business Insider, he invited the reporter to visit the city. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40