Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. . #4 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Social media has shifted discussions on this topic and last month’s decision on the Digital Millennium Copyright Act made the lines between copyright and fair use even blurrier.

Examples 120

Examples Viral YouTube Infographics 120

Axia PR

AUGUST 23, 2017

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. At first, the topic ideas will be plentiful since there are obvious subjects and issues to address. As you dive deeper, however, topics will be harder to find.

Infographics 48

Infographics How To Print Content Marketing 48

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

5W PR

SEPTEMBER 13, 2024

A key component of this process involves strategically engaging with the media to generate positive publicity and increase brand visibility. Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior.

Media 78

Media Hotels Reputation Crisis Management 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 183

Survey Marketing B2B Study 183

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights.

Measurement 97

Measurement Comparison Advertising Advertising 97

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. As a PR and Communications professional, you must utilize encompassing tools that enable you to monitor media beyond Google algorithms. That’s where paid media monitoring services come in.

Media 73

Media Google Print Measurement 73

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Analytics Privacy 84

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” You can just call a social graphic or an infographic or a gif whatever it is.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Solo PR Pro

OCTOBER 4, 2022

But sometimes a visual asset — a photo, an illustration or an infographic — can help drive home the point. Stock photography likely won’t be appropriate for most client work, but a pretty picture can bump up the visibility when you’re posting to your own blog or social channels. Tools to create compelling visuals.

Tools 71

Tools Infographics Pitching Google 71

Sword and the Script

MAY 24, 2016

Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? Find out more about what we do to drive results for clients here: 7 PR, Content Marketing and Social Media Services that Deliver Results. If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales.

System 0

System Training Infographics Print 0

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

PRSay

AUGUST 23, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Infographics for instance, work very well for illustrating statistics and other technical content. A country flag, a celebrity or a picture about a car crash for instance, can already give cues what the news would cover.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

The same can be said about social media, where a picture often functions as a call-to-action. Infographics for instance, work very well for illustrating statistics and other technical content. A country flag, a celebrity or a picture about a car crash for instance, can already give cues what the news would cover.

Video 60

Video Financial Infographics Web 60

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. The same is true in print. The audience is divided among the many media choices. Weave media placements earned with a case study for blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Waxing UnLyrical

SEPTEMBER 23, 2015

PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Multimedia & crisp communication.

Google 40

Google Trends Twitter Community 40

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Additionally, make sure the page where your content is published has buttons for easy posting to Twitter, Facebook and other key social media channels.

Video 40

Video eBook Viral Infographics 40

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. This example shows brand news about how IRONMARKETS has hired a new Social Media Specialist. So, take them as such.

How To 71

How To SEO Google Examples 71

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Here are some common examples of bottlenecks: Waiting for a colleague to source a previously used media list. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news. Craft a plan for each “day” and plot story angles, assets, deadlines and a tight media list for each. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Q5: Why are visuals important when pitching the media?

Infographics 100

Infographics Video Case Study Print 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

JANUARY 29, 2025

Robbie Mann: comes down to being able to use social media as a tool, right. But you know, Circle back to your question, Vince, you know, social media was was massive in terms of finding stories and I’ll keep this one short and sweet because this one in my career. But social media is huge for finding stuff like that.

Pitching 62

Pitching Energy Journalism Newspapers 62

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Print 42

Print Marketing Guidelines Wikipedia 42

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60